Marriott’s loyalty members can now earn points through Uber and Uber Eats.
Loyalty NewsWire

Loyalty Newswire – April 12th, 2021

Photo by Ross Sneddon on Unsplash

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  • Slice Rewards launches with a network of over 15,000 pizzerias and rewards customers for supporting participating shops
  • The Parent Company pilots the launch of its new loyalty program
  • United Dairy Farmers relaunch loyalty program with the help of Paytronix
  • Tractor Supply introduces points and new tiers of Neighbor’s Club status with updated loyalty program
  • Nike launches a new shoe refurbishment program in an effort to “reduce its waste footprint”
  • Gap’s latest fulfillment system is designed to prioritize its most valuable customers
  • Retail Ecommerce Ventures is bringing back legacy brands, such as Pier 1 Imports and Stein Mart, as e-commerce stores
  • According to a recent report, in-store mobile payments usage grew 29% in 2020 which suggests half of all smartphone users will adopt some form of digital payment by 2025
  • After passing in the Senate Rules Committee, the new “business-friendly” version of the “Florida Privacy Protection Act” (Senate Bill 1734) will head to the Florida Senate for vote
  • Alaska Airlines is the latest airline to officially join oneworld alliance

LOYALTY PROGRAM NEWS:

Slice Launches America’s Largest Rewards Program for Pizza-Lovers

Quotable: “Slice — the innovative tech platform powering the largest network of pizzerias nationwide — is proud to launch its latest offering to the over 15,000 local pizzerias in its network: Slice Rewards. Slice Rewards is the largest rewards program for pizza-lovers and the first to reward customers for supporting local pizzerias everywhere. Slice’s new rewards program is simple: Every order over $15 made on the Slice app gets you a Pizza Point. 8 Pizza Points = 1 free large cheese pizza. To celebrate the launch, from now until April 15, anyone who tweets out 8 pizza emojis and tags @slice can win a free pie.”

The Parent Company Launches Loyalty Program: Caliva CLUB

Quotable: “Based on record online customer transaction growth of +141%1 and an omnichannel platform that covers more than 50% of California today, Caliva, The Parent Company’s direct-to-consumer platform, is piloting its new loyalty program via the brand’s delivery channel. The launch, which is a key strategic driver for The Parent Company’s broader digital innovation push, aims to enhance the consumer experience across the company’s integrated omnichannel platform. The Parent Company has already seen robust growth on caliva.com and is excited to add to this momentum with Caliva CLUB, which will feature personalized promotions and offers to further customer loyalty, retention and lifetime value.”

United Dairy Farmers Modernizes Digital Platform with Paytronix

Quotable: “People want to earn and use discounts in more ways, and Paytronix helped UDF to implement U-Drive with an open design so UDF can tailor promotions for specific guests, or quickly test and roll out entire marketing campaigns. The flexible interface allows UDF to customize different offers for people who may not drive, or who use gasoline but would care much more about earning a free ice cream shake than a gas discount.”

Tractor Supply Upgrades Its Neighbor’s Club Loyalty Program to Provide Customers Even More Rewards

Quotable: “The enhanced program, created in response to customer feedback, provides members points for their purchases and membership levels based on their annual spending. With now over 20 million existing Neighbor’s Club members, these enhancements are designed to thank its loyal customers, attract and retain new customers and continuously improve the Tractor Supply shopping experience.”

RETAIL NEWS:

Nike launches shoe refurbishment program with focus on saving the environment

Quotable: “Nike announced Monday it will launch a program to refurbish old shoes in an effort to reduce its waste footprint. The company released videos on its website illustrating how it was going to clean, repair and resell shoes if a consumer returns their product within 60 days. ‘After a shopper returns a pair of shoes to Nike within a 60-day return window, eligible footwear is added to the Nike Refurbished lineup. Each pair is inspected and refurbished by hand, and then given a condition grade. The team uses a number of different products and tools to return shoes to as close to new condition as possible. Once the shoes land back in a Nike store, the price is based on footwear type and condition grade,’ the company said on its website.”

Gap designs fulfillment system to prioritize ‘most valuable’ customers

Quotable: “’We will leverage our responsive supply chain to adjust replenishment within the first half of fiscal year 2021 and believe this strategy will enable us to maximize gross margin over the life of these products,’ Gap CFO Katrina O’Connell said on the earnings call. For Gap’s Old Navy brand specifically — now the second top apparel brand in the U.S. behind Nike, Syngal said — the company announced it will open a distribution center in Texas to deliver inventory quickly and efficiently to online customers.”

Retail Ecommerce Ventures gives legacy brands a second chance — online

Quotable: “The Miami-based company specializes in reviving distressed legacy retail brands by reinventing them as e-commerce operations. In the home furnishings universe, REV counts Pier 1 Imports, Linens ‘n Things and Stein Mart among its stable of brands. All three were in varying states of trouble (bankruptcies in the case of Pier 1 and Stein Mart, while Linens had essentially shut down in 2018) when they were acquired by REV.”

PAYMENTS NEWS:

Fueled by pandemic, contactless mobile payments to surpass half of all smartphone users in US by 2025

Quotable: “Among other technology trends accelerated by the COVID-19 pandemic, the use of contactless mobile payments boomed in 2020. According to a recent report by analyst firm eMarketer, in-store mobile payments usage grew 29% last year in the U.S., as the pandemic pushed consumers to swap out cash and credit cards for the presumably safer mobile payments option at point-of-sale.”

DATA & PRIVACY NEWS:

An Update on Florida’s Overhaul of Data Privacy Statutes

Quotable: “On Tuesday, April 6, the Florida Senate Rules Committee substantively amended Senate Bill 1734, which would create the “Florida Privacy Protection Act.” This is the Senate version of the dueling Florida House and Senate measures to bring California-like consumer data privacy protection to Florida. The Florida Privacy Protection Act would grant Florida consumers the ability to share personal information as they wish, including opting out of a business’s sale of their personal information. Both the House and Senate versions would require companies to notify consumers of their privacy rights, and to enact internal controls that would permit those companies to delete or correct personal information collected upon a consumer’s request.”

TRAVEL & HOSPITALITY NEWS:

Alaska Airlines Joins Oneworld Alliance: What You Need To Know

Quotable: “In many ways it seems like the “big three” global alliances are less important to airlines than before, or are at least losing steam. Airlines have instead focused on joint ventures and reciprocal partnerships, since ultimately there’s only so much airlines in an alliance can have in common. That’s also why Alaska Airlines choosing to join the oneworld alliance is significant. Alaska Airlines is the latest airline to join oneworld after Royal Air Maroc joined the oneworld alliance in the spring of 2020. However, around the same time LATAM left the oneworld alliance, as it continues to pursue its relationship with Delta. If you go to oneworld’s website you’ll now see Alaska Airlines listed as a member, and you can expect oneworld airport signage around the world to be updated as well.”

Read last week’s newswire: Loyalty Newswire – April 5th, 2021

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.

Loyalty Newswire – April 12th, 2021
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