In this week’s Newswire you can enjoy a curated list of the latest customer loyalty, technology, payments, and other relevant marketing news. We include a spectrum of topics, all with the intention of keeping you informed and enabling you to star in your next big meeting.
The Loyalty Newswire makes it simple for busy professionals (e.g. YOU) to quickly digest important industry news and trending topics. Keep reading!
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- Kmart launches new membership program in Australia
- Orange Luxembourg launches Orange Thank You retention program
- Audible launches a rewards program, or did they?
- YOCO point of sale provider helps underdogs win in South Africa
- Loyalty Academy certification workshop adds to CLMP™ Global Community
- Loyalty Academy introduces new course about Sustainability in Loyalty
- Antavo Continues Mission: Loyalty Series with Episode 3
Kmart launches new membership program in Australia
For $4 per month, or $40 per year, Kmart shoppers can subscribe to the new OnePass membership program. The offer includes free delivery on thousands of eligible products and brings together big-name brands including Kmart, Target, Catch and Bunnings Warehouse. For those customers hesitant to jump right into the subscription program model, there’s a 30-day free trial offer.
Orange Luxembourg launches Orange Thank You retention program
Orange Luxembourg customers are now invited to join its Orange Thank You loyalty program. The program is retention based and awards gifts on birthdays and special occasions as well as exclusive benefits throughout the year. Best yet, long term patronage is awarded with big bucks (Euros) off the future smartphone purchases. Orange Luxembourg and its parent company Orange Belgium have more than 3 million customers in Belgium and Luxembourg and operates a mobile network in more than 27 countries around the world. It is one of Europe’s and Africa’s leading mobile and internet operators and a global leader in business telecommunications services.
Audible launches a rewards program, or did they?
Audible, the largest audiobook producer and retailer in the US has launched Audible Rewards. It’s a curious offer with several key restrictions. The rewards program is available only to Audible Premium Plus or Audible Silver subscribers. Rewards earned expire if they aren’t redeemed within two weeks. Best yet, the program is available only until June 30th, 2023. Though the offer is presented as a loyalty program, it seems much more like a promotional campaign. Audible is a wholly owned subsidiary of Amazon.com, Inc.
YOCO point of sale provider helps underdogs win in South Africa
South African based YOCO offers a digital payments solution for over 150,000 small and micro merchants across South Africa. The company has a vision to help the “underdogs” (small to medium to micro businesses) to grow and realize their dreams. In July 2021, the company raised a Series C funding round of $83M (R1.23 billion) to accelerate product development and reach more merchants in South Africa and beyond. Three levels of card acceptance machines are available, with the most basic model available for one time purchase of about USD $40.
Loyalty Academy certification workshop adds to CLMP™ Global Community
The Loyalty Academy, in partnership with Deon Olivier, Woodstock Loyalty, held the first public Certified Loyalty Marketing Professional workshop in Johannesburg 15 – 17 November at the Maslow Sandton hotel. Nearly 50 marketing professionals from 5 countries participated in a lively three days. Sponsors Achievement Awards, Comarch Loyalty Marketing, Loyalty Plus, and Sun International made the event possible. A second workshop is being scheduled for 2023.
Loyalty Academy introduces new course about Sustainability in Loyalty
The Loyalty Academy previewed its newest course, Sustainability in Loyalty this past week. The course is led by Charlie Hills, CLMP™, Managing Director at Mando Connect (UK) and was facilitated by Mike Capizzi, CLMP™, Dean of the Loyalty Academy. The course, part of the guest lecture series at Loyalty Academy covers the topic of what sustainability means in the context of loyalty programs, how important it is for loyalty programs to address sustainable issues and how to build sustainability into their strategy. In the course, Charlie shared consumer research on the subject, case studies from across the globe, and solid tactics that loyalty program operators can adopt.
Antavo Continues Mission: Loyalty Series with Episode 3
In the latest episode of Antavo’s spy-themed video series, everyone’s favorite secret agent, Jess Mizerak, goes undercover to identify loyalty program mistakes that can undermine your success, your ROI, and your relationship with customers. With Jess on the case, your loyalty program’s future is in good hands! Don’t miss any of these episodes as they are both instructive and entertaining.
Quote of the Week
Referring to the First Africa CLMP™ workshop, Diana Omanga Executive PA GCEO/BDM Crown Paints (Kenya) commented “This experience has been the best at this point in my career in Loyalty.”
Fact of the Week
Coalition loyalty programs represent a mainstream path to success in global markets. Key stats from three of these programs:
- PINS: Program covers multiple countries in the Baltic region and has over 300 partners.
- Livelo: Operated by 2 leading banks in Brazil, the program boasts 16 million members.
- Puntos Colombia: Operated by the largest bank in Colombia, the program has 10 million members and 20 partners.
Sourced from Wojtek Kempny, Consulting Director Comarch Africa, GCC, APAC
Miss the previous newswire? Stay informed: Loyalty Newswire – November 14, 2022
The Loyalty Newswire is compiled and edited by the hard-working, customer-centric, data-driven staff at The Wise Marketer.