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Loyalty Newswire
October 9, 2023

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By: Wise Marketer Staff |

Posted on October 10, 2023

This Week's News

The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week.

The Loyalty Newswire makes it simple for busy professionals (that means YOU) to quickly digest important industry news and to *maybe even* enable you to star in your next big meeting.

To be a “Wise Marketer”, you should subscribe to our weekly Newsletter, sent each week on Friday.

To be a “Wiser Marketer”, you can create a free account here that allows you to save and share your favorite articles as well as gain access to exclusive content and previews of events, promotions, and more.

Thanks for being on this journey with us!

Stay. Loyal. Always.

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Loyalty Academy Canada Is Happening 17-19 October

Loyalty education is back in Canada as Loyalty Academy is hosting the Certified Loyalty Marketing (CLMP™) workshop in Toronto on Oct 17 - 19. Gamification powerhouse PUG Interactive is a Gold Sponsor. Register here by Sept 30 to secure our early bird rate!

Concordium And Sharingclub Announce Web3 Breakthrough In Loyalty Program Technology

Concordium, the leading science-backed Layer 1 blockchain focusing on enhancing digital security, announced a strategic integration with SharingClub, a Web3 platform committed to combating the rising costs of living by allowing its users to earn exclusive rewards on their everyday purchases. The partnership will enable SharingClub to transform proprietary loyalty program points into interoperable FairShare (FASH) tokens, breaking down the barriers between loyalty schemes and allowing users to spend rewards as they wish.

Bank Dhofar Emphasizes Everyday Spending With Its Dynamic Rewards Platform

With the BankDhofar Rewards initiative, credit cardholders are able to earn and collect points on every purchase, which can, as easily, be redeemed instantly across groceries, essentials, electronics, jewelry, dining categories and many more. Cardholders can even choose to redeem points for flight tickets at over 900 airlines, book a holiday, stay in more than 700,000 hotels or redeem at the Bank’s partner outlets in Oman. Bilal Faiz Al Raiisi, AGM- Cards & Bancassurance of BankDhofar said, “The Rewards program is a testament of our dedication to foster enduring relationships with our valued customers. It goes beyond conventional banking to offer experiences that align with customers’ individual desires and preferences.”

Hydro One (Canada) Expands Myenergy Rewards For Customers Using Smart Devices In Their Homes

The myEnergy Rewards program currently benefits customers who own smart thermostats by providing financial incentives for reduced energy use during the summer. Canadian electric utility Hydro One announced customers can now enroll other smart home devices, including electric vehicles and chargers. More than 11,000 customers have registered their smart thermostats, which allows Hydro One to temporarily adjust the temperature in their homes by a few degrees during periods of high demand for energy in the province. The company says more than 80 per cent of participants surveyed said they were “extremely satisfied or satisfied” with the rewards program.

Join The Wise Marketer At The Co-Brand & Travel Rewards Conference 2023

This annual event is taking place on 18/19 October 2023 in Wilmington, Delaware, just outside of Philadelphia. "Co-Brand" is the place for acquiring best practices and business contacts related to airline and travel co-branded credit cards- the U.S.' travel industry's largest source of ancillary revenues. Limited seats remain in this almost sold-out conference.

Dominos Introduces Emergency Pizza For Loyalty Program Members

Domino’s, the largest pizza chain in the world, refreshed its loyalty program in September. Building on those changes, Domino’s is delivering an additional boost by helping consumers in a (pizza) emergency. Inspired by the occasions when someone burns dinner or guests show up unexpectedly, Domino’s pizza giveaway helps consumers in a pinch while also encouraging use of its revamped rewards program. The giveaway will be active from now until Feb. 24, 2024.

Important note: Technology and digital ordering systems have been integral to Domino’s strategy in recent years. In 2022, over 80% of its U.S. retail sales were facilitated via digital channels. Other efforts to promote digital ordering includes an Apple CarPlay integration and the ability to have a pizza delivered anywhere through a pin dropping system.

Dreamscape Companies Launches Property-Wide Rewards Program, Rio Rewards

Dreamscape Companies, the new owner of Rio Hotel & Casino Las Vegas, has launched a brand-new property-wide rewards program, Rio Rewards, which went into effect on Monday, October 2. Rio Rewards will feature four unique tiers: Rouge, Azul, Gold, and Platinum — and will offer "multiple tier benefits" including complimentary hotel accommodations, complimentary show tickets, early check-in /late check out, monthly dining credits, daily drink vouchers and so much more. Existing Caesars Rewards members who have visited the Rio since late 2017 will be preassigned new Rio Rewards loyalty accounts and be able to pick up a new card at one of the Rio Rewards desks or at a loyalty kiosk located around the casino.

KRS Rebrands To Ignite Retail Technology

Leading up to the annual NACS Show, Kickback Rewards Systems (KRS) rebranded to Ignite Retail Technology! As brand development expert Ernie Harker explains in this post, it was two years ago that KickBack Rewards morphed to "KRS", with the goal to create distinction between their flagship KickBack Points rewards system and its suite of intelligent retail products and services. After some testing, it was clear that a further brand refresh was in order.

The new brand, "Ignite" was inspired by the moment before a rocket takes off and a shower of sparks from the combustion of booster fuel signifies the rocket's full potential, propelling it into space. Ignite hopes that the new brand will remind customers that, like launching a rocket, their intelligent technology will release the full business potential of each client.

The BIG Handshake - Loyalty Set For Amsterdam On 16th And 17th October '23

The Gift Club and The Loyalty People are hosting "The BIG Handshake - Loyalty'' in Amsterdam on 16th and 17th October. Loyalty Practitioners, Heads of Loyalty and Retention and Engagement personnel from all over the world will come together for a meeting of minds to learn and network through workshops, panels, and debates. Join THE loyalty event that you definitely need to shake hands with.

Cloud-Based Hospitality Management Provider, Rezstream, Announces New Loyalty Program

rezStream is a leading provider of comprehensive, cloud-based hospitality management software, online booking, and marketing solutions. The company just announced the launch of its new Rewards Program. Known as rezStream Rewards, this program expresses gratitude and rewards customers for their continued support and trust in rezStream services.

J.D. Power 2023 U.S. Automotive Brand Loyalty Study Results Are Released

The results of the J.D. Power 2023 U.S. Automotive Brand Loyalty Study have been released and you can read about it here.  As new-vehicle inventory and sales rebound to pre-pandemic levels in the United States, more buyers are choosing to forego loyalty to a specific brand, according to the study.

Highest ranking brands include:

  • Porsche ranks highest among premium brand car owners for a second consecutive year, with a 56.8% loyalty rate.
  • Volvo ranks highest among premium brand SUV owners.
  • Toyota ranks highest among mass market brand car owners for a second consecutive year.
  • Subaru ranks highest among mass market brand SUV owners.
  • Ford ranks highest among truck owners for a second consecutive year.

Baitak Rewards (Kuwait) Wins Loyalty Award

RELATED has been awarded a recognition honor at the global "Incentive Awards 2022" ceremony for its reward and loyalty program that was designed and developed for Kuwait Finance House “KFH”, a pioneer in Islamic Banking. The “Baitak Rewards” program won the "Best Use of Payments in a Programme" award during the ceremony recently held in London, and attended by a group of business leaders, experts, and elites from around the world, during which 18 awards were presented to various companies and individuals.

Loyalty Science Lab Benchmarking Survey Inviting YOUR Participation

The Loyalty Science Lab is developing a global benchmarking survey and invites loyalty program managers worldwide to participate. The study will be administered by the Loyalty Science Lab and is presented by Epsilon and the Customer Strategy Network. The survey includes questions needed to calculate program performance metrics on financial, member, and program health that will be filtered by program type such as points, punch-card, and subscription. The study is now open, and you can participate through this link.

Career Opportunities And Jobs In Loyalty Marketing

We’ve gathered some interesting career opportunities across the Loyalty Marketing industry. We share here a partial list of all that is on our desk and there are excellent brands represented. To learn more and express your interest, please click through the individual links below.

We also have a curated concise list of executive level resources and other professionals who are available to support your team. If you are interested in connecting with anyone on the list, please email Bill Hanifin. All inquiries are managed in a confidential manner.

Stay. Loyal. Always.

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