Executive Interview

Part 1: Data Stewardship and How Loyalty is Playing a Major Role

Our Managing Editor, Bill Hanifin, sat down with Richard Jones, Chief Marketing Officer of Cheetah Digital, to simply learn more about Cheetah Digital, but the conversation transpired into so much more. It was a candid discussion about the incredible innovation in loyalty software, data stewardship, and how loyalty is playing a major role in this next generation of marketing strategies that are dedicated to nurturing the next loyal customer.

Mr. Jones is highly energetic and excited about his role in these innovations and the conversation reflects it. The conversation had so much to digest that we decided to break it into two parts. Enjoy Part 1 today and look for Part 2 later this week as we dive into Forrester’s zero-party data initiative, how tracking cookies will be used in this new data-sensitive landscape, more discussions around data and consumer transparency, and the data for value exchange for the consumer.

If you haven’t heard of Cheetah Digital, they are the world’s largest independent enterprise cross-channel marketing technology company. They work with many of the world’s best brands including Williams-Sonoma, American Express, and Hilton. They help marketers drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. They are “dedicated to marketers“.

Timestamps:

  • 00:40 Genesis of Cheetah Digital
  • 03:57 Changes in data stewardship
  • 06:57 A hernia operation as an example
  • 08:55 The absence of decency in marketing
  • 09:46 Cheetah’s vision and evolution
  • 12:15 Loyalty will play a major role

We previously interviewed Judd Marcello, EVP of Global Marketing at Cheetah Digital, back in August 2019 after they acquired Wayin who was a global leader in zero-party data collection and activation. Give it a listen if you’re interested in another candid, thought provoking, and informative discussion about zero-party data and creating software that drives loyal customers.

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