Loyalty Training and Education in Ireland and Beyond

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By: Wise Marketer Staff |

Posted on February 12, 2020

[Editor’s note: At Wise Marketer, our goal is to deliver timely, educational, and relevant news to professional data-driven and customer-centric marketers around the world. And at the Loyalty Academy, we have similar purpose to deliver this relevant education on the ground and in a hands-on environment in the form of corporate training, public certification workshops, and seminars. We are excited to announce a new partnership with the Irish Loyalty Awards to help deliver Loyalty Academy’s curriculum to a pan-European audience. We wanted to give you a brief overview of our partnership and how to participate in creating a positive professional influence on our industry.]

Global Demand for Loyalty Training and Education

The Loyalty Academy is meeting the demand for loyalty training and professional growth among data-driven, customer-centric marketers around the world and is excited to announce the first ever loyalty certification workshop in the Euro Zone.

The 2-day workshop will be held in Dublin in September 2020 and participants will be able to earn the credentials of Certified Loyalty Marketing Professional™ (CLMP) as sanctioned by the Board of Regents for the Loyalty Academy. Details will be announced at the 2nd Annual Irish Loyalty Summit on March 12, 2020 in Dublin.

This continues Loyalty Academy’s international rollout of loyalty education as they have conducted seminars, corporate training, and full certification workshops in 5 countries to date: Australia, New Zealand, Canada, Brazil, and the US.

The workshop in Ireland marks the first time the educational offerings of the Loyalty Academy have been brought to the Euro Zone. Invitations will be sent to loyalty professionals throughout Ireland, the UK and Europe. The CLMP workshop has helped ground hundreds of marketers in the concepts, best practices, and tools needed to successfully compete in the growing Customer Engagement and Loyalty industry.

Loyalty Academy joins forces with the Irish Loyalty Awards

The partnership begins with a featured presentation on The Six Competencies of Loyalty Marketing at the 2nd Annual Irish Loyalty Summit event in Dublin on March 12, 2020. Mike Capizzi, Dean of the Loyalty Academy, will lead the discussion and present a proprietary framework for evaluating what it takes to be great as a loyalty marketer. The awards gala will follow that evening with winners announced in multiple categories celebrating the best loyalty programs in Ireland. Information about the event and registration can be found at the Irish Loyalty Awards website. The Wise Marketer is serving as a media sponsor for the event.

The Dublin workshop will also be led by Capizzi, a long-time activist for the European Loyalty marketplace: “As Customer Centric marketing continues to grow in importance on the world stage, the demand for professional training is increasing,” commented Capizzi. “A new generation of marketing professionals are entering the work-place and are finding that CLMP certification can jump-start their career path with customer-facing brands.  At the same time, highly experienced practitioners are seeking education on the latest trends and channels to connect with their customers. The Loyalty Academy certification programs and online courseware are designed to meet the collective needs of the Marketing professional to compete successfully in a dynamic business environment.”

CLMP certification can also be earned one course at a time through online learning. The full curriculum consisting of 15 courses has been completed by 152 professionals globally across 17 countries.

Irish Loyalty Awards Co-Founders, Eileen McGuinnes and Marian Kelly, were responsible for putting the partnership together based upon the needs of the Irish and European loyalty communities. “We have been including educational seminars and thought leadership discussions for all attendees at the Irish Loyalty Summit the past few years,” said McGuinnes/Kelly, “and training services are a natural extension of our offering. By partnership with the Loyalty Academy we can deliver a best-in-class program that can work across Europe and can be customized based upon our own expertise in the loyalty industry.”

Sponsorship opportunities are available for both the Awards event and the Certification workshop. Interested parties should contact support@thewisemarketer.com for details or subscribe to our Newsletter to stay up-to-date with everything happening at the Wise Marketer.