In the second of a four-part series, Aaron Dauphinee, COO of The Wise Marketer, discusses the massive phenomenon that is Amazon Prime Day – and its impact on the world of retail at large.
- What is the event’s significance to Amazon?
- How are other retailers responding to this event? How should they? Does Amazon Prime Day create opportunities for other retailers to leverage?
- Taken at the 30,000 foot level, among the broader macro-economic and geopolitical factors, what can retailers in general and customer loyalty practitioners in particular, expect from this phenomena in the future?