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Part 2 of 4: Why does Amazon’s Prime Day even matter?

In the second of a four-part series, Aaron Dauphinee, COO of The Wise Marketer, discusses the massive phenomenon that is Amazon Prime Day – and its impact on the world of retail at large.

  • What is the event’s significance to Amazon?
  • How are other retailers responding to this event?  How should they?  Does Amazon Prime Day create opportunities for other retailers to leverage?
  • Taken at the 30,000 foot level, among the broader macro-economic and geopolitical factors, what can retailers in general and customer loyalty practitioners in particular, expect from this phenomena in the future?


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