Airlines have become so focused on catering to the top tier of elite business travelers, lavishing the first-class cabin with ever more...
Counterpoint: Jury still out on revenue-based FFPs We’ve been vocal here at the Wise Marketer about being largely on the side of...
We’ve been devoting a lot of coverage to the airlines recently for several reasons: one, airline customer service breakdowns have been much...
Australia: Qantas Frequent Flyer hits the big time With the news that Air Canada is exiting its partnership with Aeroplan to launch...
Air Canada-Aimia divorce throws Canadian loyalty landscape into turmoil Another seismic jolt has hit Canada’s already-fractured loyalty landscape: Air Canada announced today...
US: Alaska Airlines announces timeline for Virgin America loyalty merger It’s official: after merging Virgin America last year, Alaska Airlines has made...
Are airlines losing the battle for customer loyalty? Another day, another PR nightmare: just as we were all tiring of enjoying the...
How does a company recover from a PR disaster of the magnitude endured by Canadian coalition loyalty program Air Miles last year?...
News out of the Middle East: AccorHotels and Qatar Airways have joined forces to offer members of their respective loyalty programs —...
Canada: Air Miles reverses expiry decision Bowing to public pressure, coalition loyalty program Air Miles yesterday announced an immediate cancellation of its...