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The Loyalty Academy Celebrates the One-year Anniversary of Let’s Talk Loyalty With an Unprecedented Scholarship Award

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By: Wise Marketer Staff |

Posted on August 12, 2020

The Loyalty Academy™, the professional education and training platform operated by Wise Marketer Group, has announced a special scholarship offer for professionals in the global loyalty marketing industry. The scholarship will cover all course tuition and membership fees associated with earning the distinction of Certified Loyalty Marketing Professional™ (CLMP) as sanctioned by the Loyalty Academy. The scholarship, a $1,750 value, is being offered to commemorate the one-year anniversary of Let’s Talk Loyalty, the leading podcast in the industry. A special podcast event has been scheduled for August 20, 2020 where details and entry requirements will be announced.

Let’s Talk Loyalty™ with Paula Thomas, CLMP, has recorded and released 50 episodes featuring loyalty industry professionals from around the world. Show downloads have exceeded 16,000 during this inaugural year. The listening audience has enjoyed listening to industry experts offering points of view relevant to the global loyalty industry and represent 83 different countries and every customer facing marketing channel.  

“I started the podcast as a way to contribute to the industry,” says Ms. Thomas, “in a manner that was truly innovative and would also help busy people like me continue to learn. I never have enough time to read all the articles I want to or travel to all the various loyalty conferences around the world, so I decided to create just a few podcast episodes to meet and interview a few global leaders of loyalty. I loved it so much, I didn’t stop. Now I can’t believe a year has passed and the show is getting so much incredible support from listeners all over the world!”

The podcast shares up to date information, case studies, tips, and opinions on loyalty marketing. It is easily accessed by registering on the Let’s Talk Loyalty website and is also available from The Wise Marketer. Archived shows are available from the entire first season.

The scholarship concept was a natural for both partners. “I worked for eight years running some huge loyalty programs in Ireland. But with no formal training, I always wondered if I was doing enough for our members. When I finally found the Loyalty Academy™ and completed my CLMP studies, I was so delighted to feel that I had now a comprehensive foundation of knowledge that confirmed everything I knew and added plenty of useful insights too! I’m so thrilled to be able to offer one lucky professional the same fantastic education as a scholarship in partnership with the Loyalty Academy.”  

Bill Hanifin, CLMP and CEO of The Wise Marketer Group, added, “Our vision for The Wise Marketer and Loyalty Academy is to provide a central information hub for loyalty marketing professionals on a global basis and Let’s Talk Loyalty opened up a powerful channel to share information and insights from the brightest voices in the industry. We are proud to be in partnership with Paula Thomas in this effort.”


Wise Marketer Group (WMG) is a global customer engagement and loyalty media company that delivers timely and unbiased publishing, research, and educational products to a world-wide audience of marketing professionals through the Wise Marketer and Loyalty Academy brands. WMG has two decades of experience researching, covering, commenting on, and educating loyalty marketing practitioners. The Wise Marketer is the most widely read news source in the industry with a readership-base over 11,000 in 128 countries around the world. Since 2015, 170 loyalty marketers in 20 countries have earned the Certified Loyalty Marketing Professional™ (CLMP) designation through the Loyalty Academy’s digital and in-person education and corporate training programs. For more information, visit www.TheWiseMarketer.com and www.LoyaltyAcademy.org.


Let’s Talk Loyalty is the world’s first independent podcast for loyalty marketing professionals. The show is targeted at loyalty industry professionals who specialize in creating, running and optimizing marketing programs that drive customer loyalty. Podcasts are a great way to stay up to date, and this show is designed to support the global loyalty community to continually learn from each other. If you work in loyalty marketing, listen every week to Let’s Talk Loyalty to learn the latest insights from loyalty experts around the world.  For more information visit www.letstalkloyalty.com.