The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Let’s Talk Loyalty Podcast
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2.9K#143: Subscription (Paid) Loyalty in Hotels, Coffee Chains and Airlines – What’s Working?
Rob Burgess is well known for creating the UK’s most popular frequent flyer website Head for Points, written to help frequent flyers...
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#142: An Innovative Loyalty Model from Wharton’s Professor of Marketing, Peter Fader (Short Summary Show)
As loyalty marketers, it’s essential that we have access to both the financial models and the financial language we need to educate...
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#141: Loyalty Excellence and Innovation with AA Smartfuel New Zealand
Voted the number one loyalty programme in New Zealand, AA Smartfuel is a fascinating loyalty programme that was designed with a laser...
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#140: Sky VIP Loyalty Programme in the UK (Short Show Summary)
In 2017, the UK’s largest broadcaster Sky TV, launched its VIP loyalty programme, the first tenure-based programme in the industry which promises...
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#139: Data Laws and Privacy Health Checks for Loyalty Professionals
Three years after the introduction of tighter data regulations & GDPR in Europe, the world of data protection and privacy is only...
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#138: ebookers.com – Online Travel Agency Loyalty (Short Summary Show)
ebookers UK was launched in 1998 as the UK’s first online travel agency, and added its Bonus+ loyalty programme in 2016, in...
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#137: Two Year Anniversary – Let’s Talk Loyalty Celebrates with The Wise Marketer and Loyalty Academy
To celebrate the second birthday of Let’s Talk Loyalty, I am joined by my partners and friends – leading loyalty veterans, Bill...
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#136: Return on Loyalty (Short Summary Show)
How do you know your loyalty investment is worthwhile? If you’re interested in measuring your return on loyalty, listen to learn from...
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#135: Loyalty Industry Innovation – Rent Should Be Rewarding
Bilt is the world’s first rewards program that lets you earn loyalty points on rent. This incredibly innovative idea was launched in...
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#134: Rakuten Rewards (Short Show Summary)
As one of the world’s largest cashback programs, Rakuten Rewards has paid out over $2 billion to members in North America. In...
Recent Posts
#143: Subscription (Paid) Loyalty in Hotels, Coffee Chains and Airlines – What’s Working?
Personalizing Price With AI: How Walmart, Kroger Do It
3 Tactical Steps to Increase Potential Profits From Mid-Tier Customers
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#142: An Innovative Loyalty Model from Wharton’s Professor of Marketing, Peter Fader (Short Summary Show)
Loyalty Newswire – September 13th, 2021
2021’s Retail Investor Boom Shows Time Is Right for an Ownership Economy
