As one of the world’s most iconic retail brands, Ikea boasts 156 million members of its Family Club worldwide – a programme...
As we come to the end of 2020, we explore the little-known concept of “mindful marketing” and how it relates to loyalty...
Today’s episode of Let’s Talk Loyalty features some important concepts that go back the basics of how companies connect with their customers, featuring an...
On World Statistics Day, a group of experienced loyalty marketers in India collated their favourite loyalty statistics to help define what success looks like...
As CEO of Asia Miles, Paul Smitton is a loyalty industry veteran, and in today’s episode of “Let’s Talk Loyalty”, he shares...
Today Let’s Talk Loyalty looks at how loyalty is evolving academically. Paula interviewed Assistant Professor of Marketing at Emory University, Dan McCarthy,...
As the market leader providing telecoms services to over 37 million people in South Africa, Vodacom is an award-winning consumer brand that launched an exciting new...
In this episode of LetsTalkLoyalty, we chat to WeAreSonder, a media agency dedicated to professionally valuing OWNED media channels and ecosystems, such...
Yuu Rewards has taken the Hong Kong Market by storm. Launched in July 2020, this innovative coalition programme connects ten brands and over...
BP is one of the world’s largest oil companies, operating over 18,700 service stations and running loyalty programmes in over twenty countries worldwide. In...