The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Let’s Talk Loyalty Podcast
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1.1K#38: ebookers Bonus+ Rewards Programme
In the travel sector, a compelling loyalty programme can be a key differentiator for customers, airlines, hotels, and also for online travel...
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#37: A Compelling Concept – Return on Loyalty
Statisticians are familiar with the concept of “self-selection” but it’s rarely discussed, understood, or accounted for when determining your “return on loyalty”....
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#36: Rakuten Rewards
With over 15 million members, Rakuten Rewards is one the world’s largest cash back programs, and to date it has paid out...
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#35: What the Brits Want From Loyalty
Loyalty Managers around the world often look to the UK for inspiration and exciting new ideas and trends. YouGov is the UK’s “most quoted...
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#34: 119 Customer Loyalty Ideas to beat COVID-19
On 20th March 2020, Adam Posner posted a call to action on LinkedIn asking loyalty and business professionals worldwide to collaborate and...
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#33: Loyalty Insights From Epsilon
As the loyalty platform partner for brands like Dell, Dunkin’, and Walgreens, Epsilon powers customer conversations and communications for some of the best brands...
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#32: AAdvantage and American Airlines – Caring for Loyal Customers Through Challenging Times
As President of the AAdvantage Program and Vice President of Customer Loyalty and Insights at American Airlines, Bridget Blaise-Shamai leads a team...
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#31: Innovative Ideas and Emerging Tech in Loyalty
[Editor’s Note: Our regular readers should already be familiar with Simon Rowles and Beyonde. Simon is the Managing Director of Beyonde. He...
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#30: (Before Covid 19) Five UK Marketing Trends for 2020
This episode of “Let’s Talk Loyalty” was recorded in early March 2020; some weeks before all of our lives were consumed by...
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#29: Rewarding Loyalty With Luxury Experiences
The Chalhoub Group is the largest retailer for luxury across the Middle East since 1955 with over 12,000 employees and a portfolio...
