The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Let’s Talk Loyalty Podcast

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#116: Leveraging Loyalty to Build Your Brand with Epsilon’s Paul Davies

This episode of Let’s Talk Loyalty focuses on insights and emerging trends across APAC and MEA. With a marketing career that began...
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#115: Loyalty Research and Insights from South Africa

This episode of Let’s Talk A Little Loyalty summarises the insights Paula has learned from Amanda Cromhout, founder of the Truth loyalty...
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#114 – Does Your Loyalty Programme Need a Reality Check?

Loyalty programmes inevitably require considerable investment to build, manage and optimise, and with so much money and time being spent, it’s essential...
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#113: Flybuys – Loyalty Lessons from Australia’s Most Popular Loyalty Programme

In this episode of “Let’s Talk Loyalty”, I summarise the great conversation I had in 2020 with Phil Hawkins, Operations Director for...
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#112: Loyalty Challenges and Trends with Comarch’s Bart Demczuk

With over fourteen years in loyalty and consulting roles from a technology perspective, Bart Demczuk is today leading the Middle East region for Comarch, who...
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#111: Skywards Insights – Expansion and Inspiration Pre-Covid

As one of the largest airlines in the world, Emirates Airline last year celebrated the 20th anniversary of its loyalty programme Skywards, which had just...
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#110: For Love or Money? Australian Loyalty Perspectives 2021 with Adam Posner

“For Love or Money 2021” is a powerful, independent and comprehensive research report on customer views of loyalty marketing programmes that operate...
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#109: Let’s Talk Loyalty Partners with The Wise Marketer

In this short episode, I showcase my partnership with my friends in “The Wise Marketer™” – the world’s most widely read source...
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#108: Australian eCommerce Loyalty with Adore Beauty

As Australia’s top online pure-play beauty retailer, Adore Beauty has had incredible growth and success in recent years, even throughout the pandemic. Not only did...
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#107: Using Loyalty Levers for a Higher Purpose

My favourite loyalty stories are programs or platforms that serve a higher purpose that benefit us as people as well as the...

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