The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Let’s Talk Loyalty Podcast

Working remotely has helped reduce not only the risk of Covid-19, but also reduces costs.

Working remotely has helped reduce not only the risk of Covid-19, but also reduces costs.

Cost Cutting Measures You Should Implement in Your Small Business

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#70: Ikea Family Club with Aaron Mitchell – Global VP Loyalty

As one of the world’s most iconic retail brands, Ikea boasts 156 million members of its Family Club worldwide – a programme...
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#68: Mindful Marketing & Loyalty Insights from Scandinavia

As we come to the end of 2020, we explore the little-known concept of “mindful marketing” and how it relates to loyalty...
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#67: Loyalty for Small Companies – Driving Lucrative Loyalty

Today’s episode of Let’s Talk Loyalty features some important concepts that go back the basics of how companies connect with their customers, featuring an...
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#66: Loyalty Statistics & Loyalty Programme Performance in India – What Does Success Look Like

On World Statistics Day, a group of experienced loyalty marketers in India collated their favourite loyalty statistics to help define what success looks like...
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#65: Paul Smitton talks Asia Miles, Innovative Ideas in Airline Loyalty and Preparing for Travel’s Inevitable Rebound

As CEO of Asia Miles, Paul Smitton is a loyalty industry veteran, and in today’s episode of “Let’s Talk Loyalty”, he shares...
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#64: Customer Based Corporate Valuation – Daniel McCarthy of Emory University

Today Let’s Talk Loyalty looks at how loyalty is evolving academically. Paula interviewed Assistant Professor of Marketing at Emory University, Dan McCarthy,...
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#63: Vodacom South Africa Launches Vodabucks

As the market leader providing telecoms services to over 37 million people in South Africa, Vodacom is an award-winning consumer brand that launched an exciting new...
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#62: The Value of Loyalty Members as a Media Asset

In this episode of LetsTalkLoyalty, we chat to WeAreSonder, a media agency dedicated to professionally valuing OWNED media channels and ecosystems, such...
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#61: Yuu Rewards, Hong Kong’s New Coalition Programme

Yuu Rewards has taken the Hong Kong Market by storm. Launched in July 2020, this innovative coalition programme connects ten brands and over...
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#60: BP Discusses Driving Loyalty in Fuel & Convenience Globally

BP is one of the world’s largest oil companies, operating over 18,700 service stations and running loyalty programmes in over twenty countries worldwide. In...

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