The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Let’s Talk Loyalty Podcast

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#96: IAG Loyalty Shares New Trends including eStore, new Banking Propositions and Employee Loyalty

As the currency originally created and famously known as “Air Miles”, Avios is now the loyalty currency of the five airlines of...
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#95: British Gas Rewards – Summary of Insights from this Award-Winning Loyalty Programme

This episode of “Let’s Talk Loyalty” summarises my top insights from British Gas Rewards – an award-winning UK loyalty programme that’s loved by millions....
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#94: Global Coalition Loyalty Insights with Payback’s CEO Bernhard Brugger

Recently voted one of the most innovative companies in Germany, Payback is a world-famous coalition loyalty programme, headquartered in Germany, that boasts over 80...
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#93: KPMG and The Truth About Customer Loyalt‪y‬

In this episode, I’m summarizing my interview with Selim Tanfous of KPMG, who shared insights from a survey of 18,520 consumers from...
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#92: The Increasing Importance of Loyalty in a Changing Media Landscape with Epsilon

While marketers all agree that “data is the new oil”, there are few brands that seem to be personalising their brand communications...
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#91: British Airways – Summary of Insights from Loyalty Manager Niall Rooney

This episode summarizes my interview with Niall Rooney, Loyalty Manager for British Airways Executive Club, in which we discussed emerging trends in...
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#90: Subscription Innovation Driving Restaurant Loyalty in South Africa

With so many loyalty professionals considering the potential for a paid loyalty proposition (also known as a subscription-based loyalty programme), this show...
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#89: Introduction to Earth Rewards – A Loyalty Solution for the Environment‪

In this episode, I’m summarizing my interview with Ciaran Kelly, who founded “Earth Rewards”, a loyalty programme that measures, educates and inspires...
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#88: Loyalty Innovation in China with Lagardère Travel Retail

Like many retailers, Lagardere Travel Retail was severely impacted by the global pandemic in 2020, particularly in China where its duty free...
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#87: Roma Football Club Connects with Loyal Fans

This short summary of my interview with Laura Cagnacci discusses exciting loyalty initiatives being run for Roma Football Club by their marketing...

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