The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Let’s Talk Loyalty Podcast

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#186: Loyalty Programmes as Media Owners (Short Summary Show)

In this short summary episode, I am looking back on a fascinating episode I conducted with Jonathan Hopkins of Sonder Media. We discussed...
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#185: Create Emotional Loyalty With Points For Good

Points for Good is a programme partner for brand loyalty programmes that allow customers to donate reward points toward a social purpose....
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#184: Hong Kong’s Groundbreaking Yuu Rewards, A Hong Kong Coalition Loyalty Program (Short Summary Show)

Yuu Rewards is the first coalition loyalty program ever launched in Hong Kong, and we had the opportunity to speak with Chief Operating...
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#183: Denmark’s The Sailing Group Launches Customer Rewards Program

In this week’s episode, we explore the launch of a customer reward program by Denmark’s largest retailer. We are joined by Andras...
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#182: BP Fueling Customer Loyalty Around the World (Short Summary Show)

BP is one of the world’s largest oil companies, operating service stations in nearly every corner of the world. In this short...

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