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#514: A New World Order to Categorize Loyalty Business Models

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By: Wise Marketer Staff |

Posted on March 26, 2024

This "Wiser Loyalty" podcast wraps up discussions during March that guest hosts ⁠Bill Hanifin⁠ and ⁠Aaron Dauphinee⁠ had about Loyalty Business Models.

Breaking away from the Proprietary/Player/Coalition nomenclature that has been used for years, Bill and Aaron redefine the Loyalty Business Model classifications based on a more customer centric view. They land on an approach that reflects the reality of the programs they have been observing in the market.

The Wiser Loyalty series showcases a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, featuring the latest thinking on customer loyalty, backed up by market examples. 

Next Month’s topic: Key Performance Indicators.