The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Let’s Talk Loyalty Podcast

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#73: Let’s Talk a LITTLE Loyalty – Summary of 3Plus Telecom Loyalty Programme in Ireland

3Plus recently won the “All Ireland Loyalty Marketing Award”, and this episode is a summary of my interview with Siobhan Lynch who...
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#72: Global Predictions for Loyalty Marketing in 2021

This show discusses exciting global perspectives on what the year 2021 might hold for loyalty marketing, featuring four colleagues from The Customer Strategy...
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#71: Let’s Talk a Little Loyalty – Raymond Rewards India

Today’s podcast summarises key learnings from a loyalty leader in India. Sanjeev Nichani has led loyalty programmes, partnerships and propositions for an...
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#70: Ikea Family Club with Aaron Mitchell – Global VP Loyalty

As one of the world’s most iconic retail brands, Ikea boasts 156 million members of its Family Club worldwide – a programme...
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#69: Let’s Talk A Little Loyalty – Introduction

Today I am announcing my new short format podcast – called “Let’s Talk (a Little) Loyalty”. This show is my new weekly...
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#68: Mindful Marketing & Loyalty Insights from Scandinavia

As we come to the end of 2020, we explore the little-known concept of “mindful marketing” and how it relates to loyalty...
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#67: Loyalty for Small Companies – Driving Lucrative Loyalty

Today’s episode of Let’s Talk Loyalty features some important concepts that go back the basics of how companies connect with their customers, featuring an...
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#66: Loyalty Statistics & Loyalty Programme Performance in India – What Does Success Look Like

On World Statistics Day, a group of experienced loyalty marketers in India collated their favourite loyalty statistics to help define what success looks like...
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#65: Paul Smitton talks Asia Miles, Innovative Ideas in Airline Loyalty and Preparing for Travel’s Inevitable Rebound

As CEO of Asia Miles, Paul Smitton is a loyalty industry veteran, and in today’s episode of “Let’s Talk Loyalty”, he shares...
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#64: Customer Based Corporate Valuation – Daniel McCarthy of Emory University

Today Let’s Talk Loyalty looks at how loyalty is evolving academically. Paula interviewed Assistant Professor of Marketing at Emory University, Dan McCarthy,...

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