The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Let’s Talk Loyalty Podcast

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#105: Creating Customer Loyalty Through CX Excellence

This short show is an introduction to CX – or “customer experience” – a field that has exploded in recent years as...
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#104: Australian Loyalty Expertise with Sarah Richardson, Founder of the Australian Loyalty Association

Today’s episode is a summary of my interview with Sarah Richardson, Founder of the Australian Loyalty Association. In our original interview, Sarah had...
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#103: Movies, Music and Sport – Passion Points to Drive Loyalty

Film, music and games are all assets that loyalty programme owners can leverage to drive emotional engagement with members. In this episode,...
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#102: The Science & Psychology of Human Engagement for Customer Loyalty

Dr Anil Pillai is a human engagement expert, with experience advising some of the world’s top firms across Europe, India and the Middle...
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#101: How You Can Leverage Independent Loyalty Experts for Your Loyalty Programme

Running a loyalty programme can be challenging in many ways, so who can you turn to for advice, a second opinion and...
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#100: Star Alliance’s Latest Loyalty Insights, Ideas and Innovation

As the world’s first ever airline alliance, the Star Alliance is an extra-ordinary example of how global partnerships can be created to ensure a compelling,...
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#99: Paula’s Predictions for Loyalty Marketing in 2020 – Summary Show

This is a summary of an already short show where I spoke about my predictions for the loyalty industry for 2020! It...
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#98: Innovative Technology Driving Loyalty – Whatsapp, Voice Marketing & Payment-led Loyalty

What are some innovative, new ideas that you could use to build consumer loyalty if you were brave enough to try them...
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#97: South African Loyalty Insights with Loyalty Expert – Deon Olivier

In this short episode, I summarise my discussion with Deon Olivier, a well-known loyalty expert in South Africa He shares some of...
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#96: IAG Loyalty Shares New Trends including eStore, new Banking Propositions and Employee Loyalty

As the currency originally created and famously known as “Air Miles”, Avios is now the loyalty currency of the five airlines of...

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