The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Let’s Talk Loyalty Podcast

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#76: Loyalty Programme Liability Management – Len Llaguno, Founder of Kyros Insights

A key challenge for loyalty program owners is accurately predicting their loyalty program liability years ahead in the future, and how to...
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#75: Let’s Talk a LITTLE Loyalty – Summary of Interview with Mike Atkin – The Loyalty Guru

Mike Atkin has built or advised over eighty-five loyalty programmes worldwide in his extensive career, leading to his industry title as “The...
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#74: Australian Consumer Loyalty Research – Mark James CEO Customology

Today’s episode of “Let’s Talk Loyalty” features the latest loyalty research with consumers in Australia, conducted by Customology, the “most awarded data and...
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#73: Let’s Talk a LITTLE Loyalty – Summary of 3Plus Telecom Loyalty Programme in Ireland

3Plus recently won the “All Ireland Loyalty Marketing Award”, and this episode is a summary of my interview with Siobhan Lynch who...
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#72: Global Predictions for Loyalty Marketing in 2021

This show discusses exciting global perspectives on what the year 2021 might hold for loyalty marketing, featuring four colleagues from The Customer Strategy...
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#71: Let’s Talk a Little Loyalty – Raymond Rewards India

Today’s podcast summarises key learnings from a loyalty leader in India. Sanjeev Nichani has led loyalty programmes, partnerships and propositions for an...
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#70: Ikea Family Club with Aaron Mitchell – Global VP Loyalty

As one of the world’s most iconic retail brands, Ikea boasts 156 million members of its Family Club worldwide – a programme...
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#69: Let’s Talk A Little Loyalty – Introduction

Today I am announcing my new short format podcast – called “Let’s Talk (a Little) Loyalty”. This show is my new weekly...
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#68: Mindful Marketing & Loyalty Insights from Scandinavia

As we come to the end of 2020, we explore the little-known concept of “mindful marketing” and how it relates to loyalty...
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#67: Loyalty for Small Companies – Driving Lucrative Loyalty

Today’s episode of Let’s Talk Loyalty features some important concepts that go back the basics of how companies connect with their customers, featuring an...

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