Today our friends in Truth in South Africa launch their 2022 loyalty white paper, so it’s appropriate that we in “Let’s Talk...
The “Epsilon Loyalty Index” is a superb new loyalty study from our friends in Epsilon, showcasing a holistic new way to measure...
Today’s consumers are conscious and connected, and their expectations of brands continues to grow. As loyalty marketers, we face the complex challenge...
As editor of the UK’s most popular frequent flyer website Head for Points, Rob Burgess brings a unique and highly informed perspective on what loyalty...
Loyalty programs share some incredible similarities but also some noticeable differences in western markets, compared with Asian countries like Malaysia, Thailand, and...