Airline loyalty professionals are increasingly exploring new models – from subscription loyalty, to prepaid fares or even in perhaps an “unlimited” option...
Today’s episode features one of our favourite ongoing loyalty research studies – the South African Loyalty Whitepaper from Truth and Brandmap. Amanda Cromhout joins...
Todays fascinating discussion focuses on a new industry term coined by our guest – a relative newcomer to loyalty marketing, with a...
*Flying Blue* is the frequent flyer programme for Air France and KLM, with over 18 million members around the world, and it’s positioned...
Today’s episode of Let’s Talk Loyalty features an innovative loyalty program called airasia rewards. AirAsia is a low-cost carrier, headquartered in Malaysia...