The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Let’s Talk Loyalty Podcast

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#46: Dell’s Global Loyalty Lead – Exploring Gamification

Dell is one of the world’s best known computer companies, positioning itself as “powering the next technological revolution”. With a laser focus...
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#45: Loyalty Insights from India – Customer Strategy Network – Kunal Mohiuddin

As a loyalty expert based in India, Kunal Mohiuddin has an extensive career as a loyalty practitioner, building innovative loyalty technology platforms...
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#44: Leveraging Subscriptions to Create the Ultimate Loyalty

Consumer behaviour is changing dramatically, and business models need to evolve to find ways to create loyalty even beyond loyalty programmes. One...
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#43: Loyalty Marketing in B2B & Concepts Post-Covid – Dr David Cox

Dr David Cox is a loyalty expert and one of the few industry leaders who also boasts a PhD in loyalty marketing!...
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#42: Loyalty Leadership Using NPS and Customer Lifetime Value – with Rob Markey, Bain & Company

As the founder of Bain & Company’s Customer practice, Rob Markey is the one of the world’s leading authorities on customer loyalty,...
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#41: Bryan Pearson – Loyalty Personality of the Year and LoyaltyOne Former CEO

Bryan Pearson, the former CEO LoyaltyOne is known globally as a leader in loyalty, retail marketing, and analytics. He is also the...
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#40: Loyalty Lessons From Wharton School’s Professor of Marketing

This episode of “Lets Talk Loyalty” was inspired by some exciting ideas emerging from academic leaders who are increasingly helping investors to...
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#39: Sky VIP UK with Head of Customer Loyalty, Rob Chandler

As the UK’s largest broadcaster, Sky has access to some of the top entertainment assets in the world including The Premier League for football...
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#38: ebookers Bonus+ Rewards Programme

In the travel sector, a compelling loyalty programme can be a key differentiator for customers, airlines, hotels, and also for online travel...
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#37: A Compelling Concept – Return on Loyalty

Statisticians are familiar with the concept of “self-selection” but it’s rarely discussed, understood, or accounted for when determining your “return on loyalty”....

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