The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Let’s Talk Loyalty Podcast

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#86: Coalition Loyalty in Colombia with Puntos Colombia

Puntos Colombia is the leading loyalty programme in Colombia with over 8 million members and it is the first loyalty programme in Latin...
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#85: Why Loyalty Programs Fail – Summary Episode

In this episode, I share the key lessons and learnings from a report entitled “Why Do Loyalty Programs FAIL?” This report was...
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#84: Virgin Red Loyalty Programme Launches in the UK

Virgin Red is the exciting new loyalty programme launched to reward customers across the entire group of Virgin companies with their new currency...
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#83: Summary of Loyalty in 7-Eleven Denmark with Managing Director Jesper Østergaard

This summary features the key lessons I learned from Jesper Østergaard, Managing Director of the 7-Eleven chain of stores in Denmark, which...
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#82: Global Airline Loyalty Programme Insights with Evert de Boer

In early 2020, On Point Loyalty published a research report on the “Top 100 Most Valuable Airline Loyalty Programs” in the world,...
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#81: Let’s Talk a LITTLE Loyalty – Summary of Interview with Loyalty Expert: Leanne Papaioannou

This episode of “Let’s Talk Loyalty” reviews some of the fascinating insights from my interview with Leanne Papaioannou, founder of the “Chilli...
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#80: Loyalty Trends in APAC by Epsilon’s Ashish Sinha

As the platform powering loyalty programmes for Walgreens, Dell, Marriott Hotels and many others, Epsilon is uniquely placed to comment on global...
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#79: Let’s Talk a LITTLE Loyalty – Summary of Loyalty Success and Storytelling in South Afric‪a‬

Helène Brand is a freelance marketing consultant whose experience includes responsibilities for a community-based loyalty program in South Africa called “My School,...
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#78: Yes Rewards from ENOC – Fuel, Food & Convenience Loyalty in UAE

In late 2020, Dubai enjoyed the launch of its newest loyalty programme in the fuel, food and convenience retail space. Yes Rewards is...
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#77 – Let’s Talk a LITTLE Loyalty – Award-winning Loyalty Insights from the Middle East

Today’s five minute episode of “Let’s Talk Loyalty” showcases insights from Manav Fernandez, a leading loyalty practitioner here in the Middle East,...

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