The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Let’s Talk Loyalty Podcast

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#115: Loyalty Research and Insights from South Africa

This episode of Let’s Talk A Little Loyalty summarises the insights Paula has learned from Amanda Cromhout, founder of the Truth loyalty...
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#114 – Does Your Loyalty Programme Need a Reality Check?

Loyalty programmes inevitably require considerable investment to build, manage and optimise, and with so much money and time being spent, it’s essential...
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#113: Flybuys – Loyalty Lessons from Australia’s Most Popular Loyalty Programme

In this episode of “Let’s Talk Loyalty”, I summarise the great conversation I had in 2020 with Phil Hawkins, Operations Director for...
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#112: Loyalty Challenges and Trends with Comarch’s Bart Demczuk

With over fourteen years in loyalty and consulting roles from a technology perspective, Bart Demczuk is today leading the Middle East region for Comarch, who...
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#111: Skywards Insights – Expansion and Inspiration Pre-Covid

As one of the largest airlines in the world, Emirates Airline last year celebrated the 20th anniversary of its loyalty programme Skywards, which had just...
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#110: For Love or Money? Australian Loyalty Perspectives 2021 with Adam Posner

“For Love or Money 2021” is a powerful, independent and comprehensive research report on customer views of loyalty marketing programmes that operate...
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#109: Let’s Talk Loyalty Partners with The Wise Marketer

In this short episode, I showcase my partnership with my friends in “The Wise Marketer™” – the world’s most widely read source...
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#108: Australian eCommerce Loyalty with Adore Beauty

As Australia’s top online pure-play beauty retailer, Adore Beauty has had incredible growth and success in recent years, even throughout the pandemic. Not only did...
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#107: Using Loyalty Levers for a Higher Purpose

My favourite loyalty stories are programs or platforms that serve a higher purpose that benefit us as people as well as the...
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#106: Intense Competition Driving Loyalty Innovation by South Africa’s Old Mutual

South Africa is famous for the innovative “shared value” business model that has created extraordinary loyalty within the insurance industry for more...

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