Let's Talk Loyalty Podcast Archives at The Wise Marketer

#304: Airline Loyalty Evolution with Comarch (Short Summary Show)

Airline loyalty professionals are increasingly exploring new models – from subscription loyalty, to prepaid fares or even in perhaps an “unlimited” option...

14.6K

#303: Loyalty Insights from South Africa – 2022 Truth & Brandmapp Loyalty Whitepaper

Today’s episode features one of our favourite ongoing loyalty research studies – the South African Loyalty Whitepaper from Truth and Brandmap. Amanda Cromhout joins...

14.2K

#302: BLAND Loyalty – Bridging the Gap between Brand and Loyalty Marketing

Todays fascinating discussion focuses on a new industry term coined by our guest – a relative newcomer to loyalty marketing, with a...

14.7K

#301: Loyalty Partnerships – KLM and Air France Flying Blue Program (Short Summary Show)

*Flying Blue* is the frequent flyer programme for Air France and KLM, with over 18 million members around the world, and it’s positioned...

13.8K

#300: Air Asia Rewards Super App – Loyalty Insights from the World’s Best Low-Cost Airline

Today’s episode of Let’s Talk Loyalty features an innovative loyalty program called airasia rewards. AirAsia is a low-cost carrier, headquartered in Malaysia...