The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Let’s Talk Loyalty Podcast
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3.6K#174: UK Travel Loyalty Expert Insights from “Head for Points” (Short Summary Show)
Let’s Talk Loyalty talked with Rob Burgess, a leading travel loyalty expert in the UK, who created HeadForPoints.com to share his ideas on how to get...
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3.6K
#173: Education and Inspiration – Ideas for Airline Loyalty Professionals
Australia is a fascinating loyalty market led by two dominant airlines who have successfully built partner networks to make it incredibly easy...
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3.6K
#172: Vodafone’s Very Me Programme – Partnerships Loyalty Strategy (Short Show Summary)
“Very Me Rewards” was launched by one of the UK’s top telecommunications companies in 2018, as a non-points-based programme, instead leveraging partnerships and...
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3.7K
#171: Loyalty Insights from Italy
Cristina Ziliani is the Professor of Loyalty Marketing and CRM at the University of Parma, Italy. Over the last 20 years, she...
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3.7K
#170: The Role of Simplicity Driving Success & Advocacy (Short Summary Show)
Today’s episode features what I’ve learned from my previous discussion with Margaret Molloy, a globally-recognised marketing thought leader who advocates simplicity as...
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