The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Let’s Talk Loyalty Podcast

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#35: What the Brits Want From Loyalty

Loyalty Managers around the world often look to the UK for inspiration and exciting new ideas and trends. YouGov is the UK’s “most quoted...
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#34: 119 Customer Loyalty Ideas to beat COVID-19

On 20th March 2020, Adam Posner posted a call to action on LinkedIn asking loyalty and business professionals worldwide to collaborate and...
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#33: Loyalty Insights From Epsilon

As the loyalty platform partner for brands like Dell, Dunkin’, and Walgreens, Epsilon powers customer conversations and communications for some of the best brands...
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#32: AAdvantage and American Airlines – Caring for Loyal Customers Through Challenging Times

As President of the AAdvantage Program and Vice President of Customer Loyalty and Insights at American Airlines, Bridget Blaise-Shamai leads a team...
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#31: Innovative Ideas and Emerging Tech in Loyalty

[Editor’s Note: Our regular readers should already be familiar with Simon Rowles and Beyonde. Simon is the Managing Director of Beyonde. He...
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#30: (Before Covid 19) Five UK Marketing Trends for 2020

This episode of “Let’s Talk Loyalty” was recorded in early March 2020; some weeks before all of our lives were consumed by...
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#29: Rewarding Loyalty With Luxury Experiences

The Chalhoub Group is the largest retailer for luxury across the Middle East since 1955 with over 12,000 employees and a portfolio...
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#28: Coronavirus Challenges – Solutions for Convenience Retailers

[Editor’s Note: There seems to be no limit to the impact of COVID-19 on our citizenry and our business world. Some retailers...
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#27: Customer Loyalty and Landscape Research – South African Insights

With an extra-ordinary career spanning almost 30 years for some of the world’s top loyalty brands, Amanda Cromhout is a recognised leader...
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Let’s Talk Loyalty Podcast #26: Australia’s Favourite Loyalty Programme – flybuys – 5 Lessons Learned in 25 Years

Coalition programmes are notoriously difficult to get right. Managing partners, data and a compelling value proposition are extremely difficult to do –...

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