The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Let’s Talk Loyalty Podcast

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#196: Loyalty Statistics and KPI’s for Success (Short Summary Show)

In this short summary show, we look back on an interview with Mala Raj discussing the key statistics that every loyalty marketer should be...
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#195: Virgin Red – The Red Thread Connecting the Virgin Brand Globally

In this episode, we explore the latest lessons from Virgin Red, the loyalty programme for the Virgin group as it continues its...
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#193: Asia Miles Insights from Cathay Pacific Airways (Short Summary Show)

In this short summary show, I look back on my 2020 interview with Paul Smitton, CEO of Asia Miles with Cathay Pacific Airways....
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#192: Talking Loyalty with Tom Peace of The Loyalty People

Being a professional loyalty professional can be a lonely job in a big corporation, but by growing our network and community through...
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#190: Customer-Based Corporate Valuation with Professor Daniel McCarthy (Short Summary Show)

In this short summary show, I look back on an interview with Assistant Professor of Marketing at Emory University, Dan McCarthy, about...

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