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#490: Visa Shares Advice and Insights for Successful Co-Brand Card Programs and Partnerships

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By: Wise Marketer Staff |

Posted on January 30, 2024

Today’s episode is Let's Talk Loyalty's first with ⁠Visa⁠, a hugely important partner for so many of you and your programs.

⁠Luigi Marandola⁠ is Vice President, Global Cobrand & Merchant Partnership Development at Visa, and he joins Paula to share his approach to partnering with loyalty programs around the world.

Their conversation begins by reviewing some of the key success factors that program owners need to think about constantly to ensure your card is always top of wallet for your members.

Luigi then shares his insights on some great acquisition channels he sees, particularly in the US market – one of which is definitely controversial, and involves effectively leveraging the purchase path for ecommerce transactions as a key opportunity that more brands around the world can explore.

They also talk through some of the trends in co-brand cards that Visa sees from its data (which is one of the largest data sets on the planet), as well as new sectors that are emerging and beginning to explore the financial and engagement potential of co-brand cards.

Listen to enjoy this conversation and learnings from Visa! 

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.