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#487: Loyalty Research and Insights from Brazil

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By: Wise Marketer Staff |

Posted on January 23, 2024

Today's conversation is designed to showcase some lessons and learnings from Brazil.

Today's guest is ⁠Tatyane Macêdo⁠, Head of Communications at a loyalty consulting company called ⁠Valuenet⁠, based in Sao Paulo, Brazil.

She is also the Editor-in-chief of ⁠Tudo Sobre Incentivos⁠, which they describe as the main educational content platform on Loyalty and incentives in Brazil.

Tatyane reached out to Let's Talk Loyalty to share some research they conducted with a sample of consumers in Brazil, and conducted in partnership with ABEMF, which is essentially the South American Loyalty Association.

The research is in its third year and was designed to get a better understanding of the perceptions of these consumers around the various loyalty programs they are members of – what they like and dislike, as well as some ideas on how Brazilian loyalty programs can serve them even more.

If you’re interested in Brazil as a market for your business, please listen to learn some insights from this conversation.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.