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#480: yuu Rewards (Hong Kong) Shares Success with Digital Stamps and Gamification Strategies

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By: Wise Marketer Staff |

Posted on January 4, 2024

Today’s episode is available in audio format as "Let's Talk Loyalty" and on video as "Loyalty TV".

This interview features the latest news about one of the most exciting loyalty programs in Asia, based in Hong Kong. 

⁠yuu Rewards⁠ was launched by ⁠DFI Retail Group⁠ in 2020, and now serves almost 5 million members. 

The group is a leading pan-Asian retailer that covers food, health and beauty, home furnishings, restaurants and other retail businesses, with interests in 13 countries and territories, operating over 10,500 outlets, and employing more than 216,000 team members. 

yuu Rewards allows members to earn points at over 2,500 outlets such as 7-Eleven, IKEA, KFC and Pizza Hut. 

Today's guest is ⁠Anushree Khosla⁠, yuu Rewards Director.

Anushree shares all of the latest propositions including the launch of yuu Stamps and their gamification and mission-based propositions. 

Listen to enjoy my conversation with Anushree Khosla.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.