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#496: Get "the Skinny" on Skinner and Operant Conditioning

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By: Wise Marketer Staff |

Posted on February 13, 2024

Welcome back for the second episode of the "Wiser Loyalty" podcast series, which is hosted by ⁠Bill Hanifin⁠ and ⁠Aaron Dauphinee ⁠from the⁠ Loyalty Academy™.⁠

Listen to another key concept for loyalty marketers to understand, Operant Conditioning, which dives into the relationship between behaviors and consequences.  Our experts provide their thoughts on its application to Loyalty using both sector and brand specific examples. 

The constructs discussed each month are taken from the Certified Loyalty Marketing Professional™ (CLMP™) curriculum and this month's focus is on the Psychology of Human Behavior and its relevance to loyalty.