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#505: The Foundations of Loyalty -What the OG’s Had To Say and How That Has Changed

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By: Wise Marketer Staff |

Posted on March 5, 2024

This week's episode of the "Wiser Loyalty" podcast series explores the most foundational course in The Loyalty Academy curriculum, Introduction to Loyalty #101. 

Our host today is ⁠⁠Bill Hanifin⁠, who takes on this topic solo as co-host ⁠⁠Aaron Dauphinee⁠ is on assignment in Argentina. 

Bill poses a True/False test that challenges the foundational concepts of customer loyalty. In the process he clarifies conflicting terminology, sheds light on how loyalty is evolving and explains why Loyalty Marketing is equivalent to a Swiss Army Knife. Bill’s affinity for life-long learning made the opportunity to challenge traditional thinking irresistible. This discussion reveals what remains true today from original best practices and where the business has evolved over the past decade.

In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation. Throughout March, we will continue to explore elements of the Foundations of Loyalty.