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#394: Everyday Loyalty - Connecting Customers, Members and Merchants (Short Summary Show)

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By: Wise Marketer Staff |

Posted on June 20, 2023

Listen in to hear Tom Peace’s short summary show from the original podcast hosted by Paula Thomas, featuring a conversation with ⁠James Berry⁠, Commercial Director, ⁠Valuedynamx⁠ at Collinson where he shares game-changing concepts he believes are becoming pivotal for loyalty professionals.

Listen to Tom’s views on the dramatic changes in consumer behaviour, and some of the innovative ways that Collinson have found to connect programs, consumers and merchants in order to ensure loyalty programmes become even more relevant in everyday lives, as well as emerging technologies like NFTs and cryptocurrencies.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.