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#396: Lakeshore Learning Materials - Rewarding Loyalty for Teachers and Parents

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By: Wise Marketer Staff |

Posted on June 22, 2023

Today's episode of Let's Talk Loyalty celebrates a brand that recognizes and rewards a relatively forgotten segment of the community – those who educate children!

Lakeshore Learning Materials⁠ is one of the most innovative manufacturers of educational materials in the United States, specializing in top-quality products for the home and classroom.

Originally founded as a toy store in 1954, Lakeshore Learning Materials now operates sixty stores and is a thriving online business, catering to both teachers and parents.

The business had been operating a program called the “Teacher’s Club” for over 20 years, but about 2 years ago, it realized it needed a complete overhaul! 

Alex Tavera⁠ was brought on board to advise on a complete redesign and a new strategy for the business, and in late 2021, he led the launch of their new loyalty program. 

With a new name and a completely new strategy, combined with some great technology and a supportive leadership team, ⁠Lakeshore Rewards⁠ is now an incredibly exciting program that is going from strength to strength! 

Listen to enjoy this inspirational conversation with Alex Tavera, Director of CRM, Email and Loyalty with Lakeshore Learning Materials.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.