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#405: Emarat Launches Emcan - A Loyalty Leader in the UAE's Fuel and Convenience Sector

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By: Wise Marketer Staff |

Posted on July 13, 2023

Today’s episode of Let's Talk Loyalty features the UAE’s latest loyalty program which has been recently launched by a fuel retailer. 

The Emirates General Petroleum Corporation is otherwise known as EMARAT, and they operate as a leading fuel and convenience store retailer across Dubai and the Northern Emirates. Ali Bin Zayed, the Senior Manager Corporate Loyalty for Emarat, who led the development and launch of Emcan, shares the insights behind its name, how it was developed and some of its impressive early results. 

He also shares some of the highly innovative channels that are being used to support the incredibly diverse population of people from around the world who call the UAE their home. 

Ali explains how they chose their loyalty platform provider, and some of the upcoming industry-leading technology that they are implementing in order to ensure their business continues to offer more ease, simplicity and delightful experiences for their customers. 

Listen to enjoy this conversation with Ali Bin Zayed, Senior Manager Corporate Loyalty for Emarat.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.