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#406: The Methods and Importance Of Measuring The Value of Loyalty Marketing Investment (Short Summary Show)

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By: Wise Marketer Staff |

Posted on July 18, 2023

Listen in to hear Tom Peace’s short summary show from the original podcast hosted by Paula Thomas where she was joined by Brad MacDonald, Epsilon’s vice president of loyalty strategy from May 2022, where Brad talks about the methods and importance of measuring the Value of Loyalty Marketing Investment.

Brad describes the methods that Epsilon use to measure and predict loyalty strategy performance and most importantly, ROI.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.