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#415 - Etihad Guest - Powerful Propositions Building Emotional Loyalty (Short Summary Show)

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By: Wise Marketer Staff |

Posted on August 8, 2023

Listen in to hear Tom Peace’s short summary show from the original podcast hosted by Paula Thomas where she is joined by ⁠Kim Hardaker⁠, Managing Director of the Etihad Guest Programme, who shares the latest ideas and insights from one of the travel industry’s leading reward programs.

⁠Etihad Guest ⁠is a world-leader in airline loyalty, renowned for delivering innovative ideas that delight members in unexpected ways!

Tom provides a summary of the show that includes a proposition to support the airlines sustainability goals, and a “world-first” idea that celebrated the reopening of Australia’s borders post-pandemic.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.