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#423: AB InBev in Mexico - Leading Loyalty for Beer Brands Including Budweiser®, Corona® and Stella Artois®

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By: Wise Marketer Staff |

Posted on August 24, 2023

Today’s episode featuring an unusual category for us to have on the show but an incredibly interesting one.

⁠ABInBev⁠ is a company that celebrates life, especially key highlights like parties, sports and entertainment, and it describes its mission as creating “a future with more cheers”.

The business brews and sells a diverse portfolio of over 500 beer brands includes global names like Budweiser®, Corona® and Stella Artois® which are sold both direct to consumer and of course to trade partners in nearly 50 countries worldwide.

Joining Let's Talk Loyalty to share AB InBev's focus on innovation and loyalty in the Mexican market is ⁠Raul Sandoval⁠, Head of Digital Products and Loyalty from AB InBev in Mexico.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.