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#430: How Can Loyalty Marketers Support Sustainability Goals? (Short Summary Show)

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By: Wise Marketer Staff |

Posted on September 12, 2023

In this week's episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by ⁠Isobel Finlayson⁠, Sustainability Lead for⁠ Mando Connect.⁠

Paula and Isobel share their ideas, insights, research and suggestions on practical ways that loyalty marketers can help.  Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in supporting. 

Tom summarises some of the examples of global best practice in sustainability discussed in the original podcast where Isobel discusses eight specific tactics you can consider implementing to leverage the power of your loyalty program to address this critical concern for both consumer and companies alike.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.