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#432: Skyjoy from Vietnam - A Fascinating Coalition featuring Vietjet and HD Bank from Sovico Group Vietnam

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By: Wise Marketer Staff |

Posted on September 14, 2023

Today’s episode of Let's Talk Loyalty features an amazing country and an amazing airline-led loyalty program that is not even one year old! 

⁠Skyjoy⁠ is the program name for a coalition program created in late 2022 by ⁠Sovico Group⁠ based in Vietnam, leveraging some of their key businesses including Vietjet, their low-cost airline, and HD Bank.

⁠Paula Thomas⁠ is joined for this conversation by ⁠Sereen Teoh⁠, CEO of Skyjoy, to share both the successes and some of the challenges in creating such a huge coalition program across hundreds of partners, and in such a short space of time. 

Sereen is also a speaker at the ⁠Loyalty and Awards conference⁠ taking place in Brazil in October, so listen to get an exciting insight on what they have already achieved and what you can expect from her presentation at the event!

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.