, ,

#435: Driving Ancillary Revenue in Travel Loyalty Programs with Points and Plusgrade

WM Circle Logo

By: Wise Marketer Staff |

Posted on September 21, 2023

Today’s guest of Let's Talk Loyalty is well known to everyone working in the travel loyalty industry globally. 

⁠Danielle Brown⁠ is the Chief Marketing Officer of ⁠Plusgrade⁠ - the global ancillary revenue leader in travel, as well as ⁠Points⁠, a platform that specialises in loyalty currency retailing.

This conversation tells the extra-ordinary story that while global economic events over the years have had devastating effects on the travel industry, each of these crises somehow also created unique opportunities for innovation and evolution in travel loyalty programs, with the result that Plusgrade now delivers over a billion dollars in ancillary revenue for its partners every year. 

Danielle shares some of their success stories and explains why currency retailing has become such a powerful driver of both short-term revenues, as well as measurable increases in longer-term loyalty from premium members of travel loyalty programs. 

Listen to enjoy my conversation with Danielle Brown, from Points and Plusgrade. 

This episode is sponsored by Plusgrade. 

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.