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#444: Circle K's Pokémon Go Partnership - An Award-Winning Game Driving Footfall

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By: Wise Marketer Staff |

Posted on October 12, 2023

This episode is also available in video format on ⁠www.Loyalty TV. ⁠

Today's episode features⁠ Circle K⁠, one of the world’s leading convenience and fuel retail businesses which operates more than 14,200 stores in 26 countries worldwide.

Circle K recently launched a hugely exciting concept, leveraging the power of gamification, partnerships and cutting-edge technology, to launch a global concept which is laser-focused on achieving the brand’s single biggest key commercial objective - to drive both loyal and new customers in store.

In addition to that innovation, Circle K Norway recently won one of the convenience industry’s most prestigious awards, when they were awarded the ⁠2023 NACS European Technology of the Year Award. ⁠

Circle K also has many of its senior marketing people – including today’s guest, so please enjoy this fascinating conversation with ⁠MJ Tierney⁠, Head of European Marketing at Circle K.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.