And it’s measurable to the dollar!
“Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.”
- Simon Mainwaring, Best Selling Author We First and Lead With We*
How true is this for you and your customers? In particular, those you most value? Time to make sure you know!
For more information, visit Points4Purpose or register here for the upcoming event Purpose to Profit - How to Grow Customer Lifetime Value In Challenging Times.
*Source: Simon Mainwaring (2011). “We First: How Brands and Consumers Use Social Media to Build a Better World”, p.49, Macmillan
