The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Thought Leadership
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495Business Travel After COVID-19: 5 Considerations for Employers, Business Travelers, and the Travel Industry
In just a few short months, business travel worldwide has come to a halt. Previously, the Global Business Travel Association (GBTA) predicted...
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517Is Your Loyalty Program the Key to Reaffirm Customer Commitment During COVID-19?
We are well into the COVID-19 outbreak and at this point, most companies should [hopefully] have a reasonable plan to protect their...
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1.1KOur Latest Top 6 Best Marketing Books for Loyalty Professionals in 2019
We try to keep your reading appetite filled at the Wise Marketer and going into the holidays, we know you’ll have some...
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5.2KThe Loyalty Big Picture Report by LoyaltyOne
We’re privileged in that we often get an early look at some of the most important research in loyalty – and today’s...
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987CURATING CONVERSATIONS ABOUT OUR CUSTOMERS
HOW TO KEEP THEM COMING BACK TO US It is thought that we each gain energy from different types of activities. For...
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1.3KFrom the Editor: $200 Billion is a Lot of Loyalty
Even among the larger players in this industry, $200 Billion is enough capital to move a moderately sized mountain. And it’s enough...
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3.0KExecutive Interview: Steve Corcoran, USMC (Retired)
On Leadership, Trust & Loyalty Editor’s Note: Leadership is a hot topic. It is also a vitally important topic that can be...
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3.8K1Loyalty & Rewards: Pathways to Success
In Part One, “A Trip Down Memory Lane,” an historical perspective on the ever-changing role of rewards in a loyalty value proposition...
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4.2KLoyalty in the Middle East: Fast, Big & Complex
An Interview with Brayden Ainzuain, Head of Digital and Innovation, Publicis Media, Middle East and North Africa Publicis Group is the third largest communications...
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3.5KAustralian Millennials keen on cryptocurrency instead of loyalty points
The 6th annual loyalty research study for love or money 2018 reveals Australian Millennial’s are the most interested in earning cryptocurrency rewards...
