The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Thought Leadership

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Business Travel After COVID-19: 5 Considerations for Employers, Business Travelers, and the Travel Industry

In just a few short months, business travel worldwide has come to a halt. Previously, the Global Business Travel Association (GBTA) predicted...
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Is Your Loyalty Program the Key to Reaffirm Customer Commitment During COVID-19?

We are well into the COVID-19 outbreak and at this point, most companies should [hopefully] have a reasonable plan to protect their...
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Our Latest Top 6 Best Marketing Books for Loyalty Professionals in 2019

We try to keep your reading appetite filled at the Wise Marketer and going into the holidays, we know you’ll have some...
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The Loyalty Big Picture Report by LoyaltyOne

We’re privileged in that we often get an early look at some of the most important research in loyalty – and today’s...
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CURATING CONVERSATIONS ABOUT OUR CUSTOMERS

HOW TO KEEP THEM COMING BACK TO US It is thought that we each gain energy from different types of activities. For...
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From the Editor: $200 Billion is a Lot of Loyalty

Even among the larger players in this industry, $200 Billion is enough capital to move a moderately sized mountain. And it’s enough...
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Executive Interview: Steve Corcoran, USMC (Retired)

On Leadership, Trust & Loyalty Editor’s Note: Leadership is a hot topic. It is also a vitally important topic that can be...
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Loyalty & Rewards: Pathways to Success

In Part One, “A Trip Down Memory Lane,” an historical perspective on the ever-changing role of rewards in a loyalty value proposition...
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Loyalty in the Middle East: Fast, Big & Complex

An Interview with Brayden Ainzuain, Head of Digital and Innovation, Publicis Media, Middle East and North Africa Publicis Group is the third largest communications...
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Australian Millennials keen on cryptocurrency instead of loyalty points

The 6th annual loyalty research study for love or money 2018 reveals Australian Millennial’s are the most interested in earning cryptocurrency rewards...

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