The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Thought Leadership

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CMO Council Releases C-Suite Scorecard of Marketing Effectiveness

Positive Level of Confidence in Marketing’s Ability to Lead Recovery; Revenue + SalesGrowth Top Measure of Performance; Functional Modernization Biggest Need Management...
117

New Report Finds CMOs at Risk of Missing Revenue Targets

New CMO Council research reveals how the rise of the self-reliant buyer and digital-first customer journey have put marketing at the center...
902

Business Travel After COVID-19: 5 Considerations for Employers, Business Travelers, and the Travel Industry

In just a few short months, business travel worldwide has come to a halt. Previously, the Global Business Travel Association (GBTA) predicted...
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Is Your Loyalty Program the Key to Reaffirm Customer Commitment During COVID-19?

We are well into the COVID-19 outbreak and at this point, most companies should [hopefully] have a reasonable plan to protect their...
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Our Latest Top 6 Best Marketing Books for Loyalty Professionals in 2019

We try to keep your reading appetite filled at the Wise Marketer and going into the holidays, we know you’ll have some...
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The Loyalty Big Picture Report by LoyaltyOne

We’re privileged in that we often get an early look at some of the most important research in loyalty – and today’s...
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CURATING CONVERSATIONS ABOUT OUR CUSTOMERS

HOW TO KEEP THEM COMING BACK TO US It is thought that we each gain energy from different types of activities. For...
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From the Editor: $200 Billion is a Lot of Loyalty

Even among the larger players in this industry, $200 Billion is enough capital to move a moderately sized mountain. And it’s enough...
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Executive Interview: Steve Corcoran, USMC (Retired)

On Leadership, Trust & Loyalty Editor’s Note: Leadership is a hot topic. It is also a vitally important topic that can be...
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Loyalty & Rewards: Pathways to Success

In Part One, “A Trip Down Memory Lane,” an historical perspective on the ever-changing role of rewards in a loyalty value proposition...

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