The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Thought Leadership

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5 Top Trends for Customer Loyalty in 2018: Part 3

A Research based perspective on the future of Customer Loyalty Wrapping up our 3-part series on the Top 5 Trends for Customer...
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Core Principles to Guide Your Digital Customer Marketing Strategy in 2018

The conversation about how to find new sources of profit for your business, whether retailer, e-tailer, hotelier or airline, is becoming more...
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Life Stage vs Generational Marketing Strategies

When it comes to rewards, an individual’s life stage dictates what drives them. By Jim Valenti, Director of Merchandising & Replenishment & Raul Garcia, Merchandising...
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What makes a great Loyalty Marketing professional?

As part of our work at The Loyalty Academy we are often asked by clients on the verge of launching a new...
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Three Reasons to Get Excited About CPG Loyalty

There is a discussion to be had on loyalty for the CPG industry; is the concept of a packaged goods brand having...
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Increase your personal ROI in Customer Loyalty – CLMP Certification

Become a Certified Loyalty Marketing Professional (CLMP). By Bill Hanifin Investing in yourself has always been a wise thing to do. Adding...
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Driving loyalty for a British icon; Sparks at Marks and Spencer

An interview with Nathan Ansell, Director of Customer Loyalty at M&S Marks and Spencer is one of Britain’s most iconic brands, a...
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What Men Really Want (from Rewards)

How can brands create loyalty rewards for men that actually work? By Charlie Hills Understanding what the members of your loyalty program...
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Spotlight: Credit Card Loyalty—How much is enough?

In most developed markets, funding for credit card loyalty programs is most often tied to the card’s interchange fee – the fee...
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Sponsor spotlight: Allison Cripps Ferguson, Merkle Loyalty Solutions

For this month’s sponsor spotlight, we talk with Merkle Loyalty Solutions senior strategist Allison Cripps Ferguson about the Great Loyalty Reset: the...

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