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An Insider's Look Into the Irish Loyalty Landscape

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By: Wise Marketer Staff |

Posted on February 20, 2020

In this interview, we sat down with Irish Loyalty Awards Co-Founders, Eileen McGuinnes and Marian Kelly, to learn more about the Irish Loyalty landscape and how the loyalty marketplace in Ireland has undergone rapid growth and development in recent years as it continues to introduce innovative new programs and enhancements to existing best customer initiatives. Additionally, we touch on the beginnings of a what we are expecting to be a ground-breaking partnership bringing professional loyalty training to Europe and beyond.

Here are timestamps if you're short on time:

  • 1:30 Origin of the Loyalty & Awards
  • 7:12 How to participate in the Loyalty & Awards
  • 8:22 The Irish Loyalty Landscape
  • 15:14 CLMP training in Ireland and beyond

New partnership enables Irish loyalty and pan-Euro professionals to undergo loyalty education and training

The Wise Marketer and Loyalty Academy recently announced a new strategic partnership with the Irish Loyalty Awards to deliver loyalty education and training services to a pan-European audience. The partnership kicks off with a featured presentation on The Six Competencies of Loyalty Marketing at the 2nd Annual Irish Loyalty Summit event in Dublin on March 12, 2020.

The partnership has also announced a complete certification workshop in Dublin for loyalty marketing professionals throughout the region where participants will be able to earn the credentials of Certified Loyalty Marketing Professional™ (CLMP) as sanctioned by the Board of Regents for the Loyalty Academy. Details will be announced at the Irish Loyalty Summit.

The workshop in Ireland marks the first time the educational offerings of the Loyalty Academy have been brought to the Euro Zone. The CLMP workshop has helped ground hundreds of marketers in the concepts, best practices, and tools needed to successfully compete in the growing Customer Engagement and Loyalty industry.

Eileen McGuinnes and Marian Kelly, were responsible for putting the partnership together based upon the needs of the Irish and European loyalty communities. “We have been including educational seminars and thought leadership discussions for all attendees at the Irish Loyalty Summit the past few years,” said McGuinnes/Kelly, “and training services are a natural extension of our offering. By partnership with the Loyalty Academy we can deliver a best-in-class program that can work across Europe and can be customized based upon our own expertise in the loyalty industry.”