The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
AI – Artificial Intelligence
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228Influencer Marketing, TikTok, and AI: Will Predictions for 2020 Come True?
[Editor’s note: We’ve written extensively about influencer marketing, artifical intelligence, and loyalty trends for 2020 — and we always welcome outside perspective...
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208PDI Acquires SwiftIQ Expanding Its Data and Insights Solutions to Include Analytics Cloud
PDI paves the way for convenience retailers and CPG brands to maximize store-level profitability through automated analytics and AI technology January 30,...
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6131What Artificial Intelligence Means For Customer Loyalty Marketing
It seems like everyone is trying to identify how artificial intelligence (AI) can benefit their business. In my circles, executives are asking...
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810Artificial Intelligence Set to Transform Customer Service
To increase efficiency and satisfaction levels with Customer Service, deploying a variety of technology-enabled solutions such as automated call centers, customer service...
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1.6KThe Future of Personalization: How to Shift Creepy to Cool
Every business today, regardless of industry, faces the threat that its goods and services will become commoditized vis-a-vis competition. Winning in this...
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1.5KWhat Happens when You Can Empathize with Your Customers at Scale?
A conversation with Robin Collyer of Pegasystems I had seen the headline announcing that Uber would begin deactivating riders if their rating...
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1.3KElevating Marketing Through Artificial Intelligence and Machine Learning
There is one buzzword that has become central to all modern marketing practices – personalisation. It defines engagement. Speaking to an audience...
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2.8KExecutive Interview: Kurtis Van Horn
“How in the world do you do that???” It’s a question that Kurtis Van Horn gets a lot – and it’s one...
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3.2KExecutive Interview: Tamara Oliverio, Epsilon
There is a semi-famous quote that goes something like this, “Life moves pretty fast. If you don’t stop and look around once...
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3.5KLoyalty Newswire – March 4, 2019
We’re not sure if this is a seasonal phenomenon, but there is a lot of loyalty research being released right now. The...
