The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Mobile Loyalty
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4.4KMobile, Multi-Merchant and “Just-For-Me” Personalization
2018 was a complex year for loyalty professionals and marketers, marked by several high-profile developments at the program level and the ongoing...
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3.3KThe Loyalty Newswire – February 11, 2019
This week, research is pointing us into some unexpected directions, artificial intelligence is the thing everyone is talking about, managing GDPR is...
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4.1KThe (Loyalty) Revolution will be Texted
The collision of brick and mortar retail with the relentless forward progress of ecommerce and digital marketing has created an interesting environment...
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2.7KPredictions are Hard, ‘specially About the Future
Editor's Note: Ellipsis & Co. is a proud sponsor of The Wise Marketer. We find it helpful, for our customers and for...
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5.3KWhy is Starbucks leading our adoption of mobile payments?
So why does the Starbucks rewards app top the charts for the most used mobile payment apps in the U.S. in 2018*:...
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3.2KZulily on Managing the Mobile Experience
From avocados to refrigerators, a lot of purchases are funneled through our smartphones, thanks to the magic of e-commerce. But is the...
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3.1KBlockchain on its Way for Loyalty, Other Uses
Though some blockchain efforts, particularly those with cryptocurrencies tied to them, have received some bad raps, the technology is a very effective...
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2.9KLessons from Zulily’s mobile transformation
From avocados to refrigerators, a lot of purchases are funneled through our smartphones, thanks to the magic of e-commerce. But is the...
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3.0KCrafting The Mobile Journey
If your loyalty program isn’t already successfully leveraging the power of mobile, there’s a good chance it’s striding a precarious path. But...
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6.6KGrubhub and the LevelUp valuation – What’s going on?
Food delivery giants like Grubhub and Doordash are leading a massive change in the $800 Billion (US and Canada) food and beverage...
