The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Mobile Loyalty

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Tim Hortons Needs to Amp-Up Its Mobile App to Know Its Customers

There’s a certain coffee chain that dominates the Canadian market and is a pretty big thing in Western New York too. Whether...
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Ministry launches mobile payments rewards program

The Ministry of Economic Affairs yesterday launched a NT$440 million (US$14.24 million) nationwide mobile payments rewards program in cooperation with several mobile...
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Disney Movie Insiders Turns Fans into Insiders

Disney is transitioning Members of its Disney Movie Rewards program into a new program, Disney Movie Insiders. The change was announced during...
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In-Car Payments: Traffic Safety Nightmare or the #BESTTHINGEVER?

There isn’t a person who works in the loyalty space who wouldn’t agree that the advent of mobile payments has universally revolutionized...
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In Mobility, Loyalty Strategy Will Decide Who Wins

Last December, a McKinsey report said that 2018 represented… “…a tipping point from thinking, talking about, and planning for future mobility to...
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What the 1-to-1 Mobile App Boom in Brazil Can Teach Us about Loyalty

Brazilian supermarket chains have launched their own loyalty mobile applications. In the process, they’ve turned technological differentiation into a commodity by focusing...
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Can Apple Card Live Up to its Hype?

Apple Card is being billed as a game-changer, but we’re not so sure. Monday was a big day for apple-philes with the...
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Starbucks Revamps Rewards Program

Full disclosure: I’m a card-carrying Starbucks Rewards member. Starbucks made headlines yesterday with the announcement of a completely revamped rewards program that...
Snipp Interactive Inc. Expands its Offering With the Launch of a Mobile Influencer Platform

TORONTO, ON, CANADA – Snipp Interactive Inc. (“Snipp” or the “Company”) (TSX-V: SPN; OTCPK: SNIPF), a global provider of digital marketing promotions, rebates...
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Mobile, Multi-Merchant and “Just-For-Me” Personalization

2018 was a complex year for loyalty professionals and marketers, marked by several high-profile developments at the program level and the ongoing...

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