The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Mobile Loyalty

Press release from the Wise Marketer

Press release from the Wise Marketer

Evvolution Announces Official Partnership with Top Mobile Games Live-Streaming Platform, Omlet Arcade

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Starbucks to Update Loyalty Program and App This Fall to Offer More Ways to Pay and Earn Stars

SEATTLE – Today, Starbucks announced plans to update its industry-leading Starbucks® Rewards™ loyalty program by giving members more payment options and ways to...
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Tim Hortons Needs to Amp-Up Its Mobile App to Know Its Customers

There’s a certain coffee chain that dominates the Canadian market and is a pretty big thing in Western New York too. Whether...
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Ministry launches mobile payments rewards program

The Ministry of Economic Affairs yesterday launched a NT$440 million (US$14.24 million) nationwide mobile payments rewards program in cooperation with several mobile...
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Disney Movie Insiders Turns Fans into Insiders

Disney is transitioning Members of its Disney Movie Rewards program into a new program, Disney Movie Insiders. The change was announced during...
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In-Car Payments: Traffic Safety Nightmare or the #BESTTHINGEVER?

There isn’t a person who works in the loyalty space who wouldn’t agree that the advent of mobile payments has universally revolutionized...
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In Mobility, Loyalty Strategy Will Decide Who Wins

Last December, a McKinsey report said that 2018 represented… “…a tipping point from thinking, talking about, and planning for future mobility to...
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What the 1-to-1 Mobile App Boom in Brazil Can Teach Us about Loyalty

Brazilian supermarket chains have launched their own loyalty mobile applications. In the process, they’ve turned technological differentiation into a commodity by focusing...
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Can Apple Card Live Up to its Hype?

Apple Card is being billed as a game-changer, but we’re not so sure. Monday was a big day for apple-philes with the...
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Starbucks Revamps Rewards Program

Full disclosure: I’m a card-carrying Starbucks Rewards member. Starbucks made headlines yesterday with the announcement of a completely revamped rewards program that...

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