Spotlight Archives

A few minutes with Dominic Hofer, CEO of Loylogic

Originally published 06/22/2019 We sat down (virtually) with Dominic Hofer, founder and CEO of Loylogic recently to get his take on the...

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Generational or Life Stage Influences?

Generational Marketing: Putting it all together to Change Behaviors As Millennials continue to change the marketplace, much focus has been on generational...

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PointsPay – the perfect festive gift for your loyalty program

It’s that time of year again when millions of us will be shopping online looking for that ideal gift for family or...

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White Paper | Making B2B Better: A 2018 Guide

B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital...

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White Paper | Shopper Marketing Tech: 2018 Trends

The integration of shopper marketing technology into the retail environment will ultimately future-proof brick-and-mortar stores. Technology allows for experiences, and experiences create stories,...