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CRMC #TBT Interview Series: Kicking off this year's series towards CRMC 2024 with GNC's Jenna O'Connor

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By: Wise Marketer Staff |

Posted on December 14, 2023

It's the most wonderful time of the year again and we're back with our #TBT Interview Series that showcases some of the insights that were gleaned at the CRMC 2023 event in June.

To start us off we had Jeff Fromm, Contributor at Forbes, fill in for us to speak with Jenna O'Connor, Director of Loyalty for GNC about how their journey to move beyond nutritional supplement retailer. Jenna outlines the brand evolution to high value, affordable healthcare provider that is making it much more accessible and convenient for customers.

Just like last year's series, the #TBT interview series continues weekly as we lead into CRMC 2024. Make sure to stay tuned!