This episode of Let's Talk A Little Loyalty summarises the insights Paula has learned from Amanda Cromhout, founder of the Truth loyalty agency, located in South Africa.
In March 2020, the agency published their latest white paper highlighting the key trends in loyalty from South African consumers. During this short episode, you'll learn the incredible statistics Amanda shared, as well as her key concern about the one consumer segment that is actively disengaging from loyalty programmes in the region.
Last week's episode: #114 – Does Your Loyalty Programme Need a Reality Check?
