Listen & Watch

CRMC #TBT Interview Series: Yan Côté, US Consumer Marketing Director, ExxonMobil

This week’s CRMC #TBT Interview Series features a few quick thoughts from Yan Côté, US Consumer Marketing Director, ExxonMobil on forward-leaning trends in loyalty marketing. Specifically, Yan calls out the fast-paced development of new technologies and the increased level of scrutiny surrounding consumer data privacy. Overall, he reminds us to always stay mindful of the broader picture that data provides.

We hope you enjoy the thoughts and perspectives shared by speakers, sponsors, and attendees of CRMC 2022.

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