Loyalty Newswire
March 11, 2024

WM Circle Logo

By: Wise Marketer Staff |

Posted on March 11, 2024

This Week's News

The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week.

The Loyalty Newswire makes it simple for busy professionals (that means YOU) to quickly digest important industry news and to *maybe even* enable you to star in your next big meeting.

To be a “Wise Marketer”, you should subscribe to our weekly Newsletter, sent each week on Friday.

To be a “Wiser Marketer”, you can create a free account here that allows you to save and share your favorite articles as well as gain access to exclusive content and previews of events, promotions, and more.

Thanks for being on this journey with us!

Stay. Loyal. Always.

Target Announces Plans to Deliver Enhanced Shopping Experience in 2024 and Beyond

On April 7, Target will reintroduce its loyalty membership program, Target Circle, with a suite of memberships that build on each other, including the continuation of a free-to-join membership, retail payment card options and a new paid membership.

Target Circle is already one of retail's largest loyalty programs with more than 100 million members saving millions of dollars each year. The changes reflect Target Circle members' desire for an even easier and more personalized shopping and saving experience.

Tractor Supply Upgrades Neighbor’s Club Member Benefits

Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, has announced enhancements to its Neighbor’s Club loyalty program. Starting this month, more than 30 million Neighbor’s Club members will receive rewards faster and enjoy easier tier qualification, among other benefits. Tractor Supply will also offer active military, veterans and first responders special benefits starting later this summer.

“Neighbor’s Club is such an important part of our connection with our customers – it’s one of the many ways we bring them value, while personalizing their shopping experiences and rewarding their loyalty,” said Kimberley Gardiner, chief marketing officer at Tractor Supply.

The Wiser Marketer Series on Let’s Talk Loyalty covers Loyalty Foundations in March

Let’s Talk Loyalty episode #505 was released last week and host Bill Hanifin walks through the key points of course Loyalty Academy™ #101 Introduction to Loyalty. He takes a virtual True/False test of “What the OG’s Had to Say and How That Has Changed” and shares where this foundational wisdom remains valid and where change is demanded by the market. Enjoy this quick conversation.

VENUS launches new subscription loyalty program

Venus is an American online and catalog retailer that sells women's clothing, shoes, jewelry, and accessories. The company is known for its swimwear and lingerie. Venus's focus is on fashion, fit, and new styles at an affordable price.

The company recently announced VENUS Unlocked, a subscription service that offers exclusive savings at VENUS and over 1,500 other retailers. Benefits include 15% off when you sign up for text alerts, unlimited automatic 10% back on every purchase from VENUS and access to money-saving benefits when shopping online, over the phone, or by mail order. Here are all the details of the program.

Crate & Barrel Launches Cross-Brand Registry

Crate & Barrel Holdings is streamlining its registry offering, allowing users to build a single registry across the company’s multiple brands, including Crate & Barrel, Crate & Kids, and CB2’s full assortment. "We are committed to helping customers build a home with purpose through every stage of life. We are proud to expand our offerings through an innovative shared registry experience using all of Crate & Barrel Holdings' industry-leading home brands," said Janet Hayes, CEO of Crate & Barrel Holdings, in a statement.

Lowe’s Launches Loyalty Program for DIYers

Lowe’s is expanding its loyalty strategy, launching a program specific to its DIY segment: My Lowe’s Rewards. The loyalty program will be available in select regions, with plans for a nationwide rollout slated for March. Users will be able to track their points through a customized, in-app experience that provides personalized product recommendations.

Hyatt Regency Debuts New Collaboration with Personal Training Platform to Enhance Guest Wellbeing

Building on Hyatt’s purpose of care and commitment to wellbeing, Hyatt Hotels Corporation announced an exclusive collaboration between the Hyatt Regency brand and Future, a personal training platform that connects users with an ongoing fitness coach to create customized virtual workouts.

The feature further complements World of Hyatt members and guests’ wellbeing journeys. Guests and members at participating Hyatt Regency hotels in the U.S., including Hyatt Regency Irvine, will have access to 130 complimentary guided workouts, custom-designed for all fitness levels.

Carhartt Groundbreakers Loyalty Program adds new features

Carhartt’s free loyalty program was established to reward its hardworking consumers. The new and improved loyalty program simplifies how members can earn (1 point for every $1 spent) and redeem rewards. Plus, members get free U.S. ground shipping on every order made on Carhartt.com, early and exclusive access to limited-edition gear and so much more.

Big Chicken rolls out loyalty platform

Shaquille O'Neal-owned Big Chicken has launched a rewards program using Thanx's proprietary credit card integration, creating a data-driven, frictionless and personalized user experience where guests earn redeemable points in the form of Bok Bucks with every purchase.

Travala’s new Bitcoin rewards program targets top-tier travelers as BTC fever rises

Crypto-friendly travel agency Travala.com is rolling out a Bitcoin cashback program, citing the scarcity of BTC as a desirable reward mechanism for its top-tier travelers. Travala.com CEO Juan Otero highlighted Bitcoin’s position as the most recognized cryptocurrency and the reason for its choice as a loyalty reward option, saying “Bitcoin is here to stay, and it’s now becoming more appealing to mainstream audiences, thanks to the recent approval of the first spot Bitcoin exchange-traded fund.”

VOUCHERCODES.CO.UK announces VIP LOYALTY PROGRAMME as the next step in its customer-centric growth strategy

VoucherCodes.co.uk, the UK’s most trusted savings site, announced the next step in its wider growth strategy for 2024 – VoucherCodes VIP - a new and unique loyalty proposition designed to develop a more meaningful relationship with customers via a blend of engagement and transactional benefits that drive brand affinity and lifetime value.

Maureen McDonagh, Managing Director & SVP International at VoucherCodes.co.uk, commented: “Our new loyalty proposition is part of VoucherCodes’ vision to ensure long-term growth by placing a real focus on connecting with our customers and our mission of saving customers money.”

Signet Jewelers continues success with Vault Rewards Program

Signet Jewelers is the world's largest retailer of diamond jewelry and operates about 3,600 stores. Some of its brands include Kay Jewelers, Zales, Jared The Galleria Of Jewelry, H. Samuel, Ernest Jones, Peoples, and Banter. Signet Jewelers' Vault Rewards loyalty program is a jewelry-specific benefit. Signet Jewelers also offers personalization and customization, extended service plans, and jewelry rental.

Short Takes, Big News

  • Marriott International and MGM Resorts announce official alliance of MGM Collection with Marriott Bonvoy
  • Majid Al Futtaim Lifestyle opens flagship stores for Crate & Barrel and CB2 in Jeddah
  • Maverik CEO Steps Down - Maverik more than doubled its footprint throughout the western United States and Rocky Mountain region during 2023, growing to more than 800 locations
  • Aldi will open 800 stores over the next five years in the U.S.
  • Retail industry special interest groups speak out in favor of changes to Debit Card Swipe Fees

Stay. Loyal. Always.