The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

All posts tagged "spotlight"

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Headlines
PointsPay – the perfect festive gift for your loyalty program

It’s that time of year again when millions of us will be shopping online looking for that ideal gift for family or...
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Headlines
SPOTLIGHT: Loyalty Research – Gen Z, Millennials and Beyond

Marketing isn’t one size fits all. Different generations have different attitudes and behaviors, and brands must adapt to their evolving expectations with...
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Hinda
Life Stage vs Generational Marketing Strategies

When it comes to rewards, an individual’s life stage dictates what drives them. By Jim Valenti, Director of Merchandising & Replenishment & Raul Garcia, Merchandising...
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Headlines
Spotlight infographic: The Triple-Effect of Reward Power

Loyalty marketers understand that the “Golden moment” of reward redemption is one of the most powerful tools at their disposal to build...
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White Papers
The Wise Marketer Spotlight Series: Loyalty 3.0 with rDialogue

Loyalty marketers never stop learning. We’re continually seeking out new best practices, new case studies, new technologies, and new ways of thinking...
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Spotlight
Ellipsis, Your Partner in Customer Science.

Ellipsis specialise in Customer Experience Management and Loyalty. We help our clients become customer centric, because we believe getting this right is...
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Channels
Sponsor spotlight: Allison Cripps Ferguson, Merkle Loyalty Solutions

For this month’s sponsor spotlight, we talk with Merkle Loyalty Solutions senior strategist Allison Cripps Ferguson about the Great Loyalty Reset: the...
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Channels
Spotlight Q&A: Alan Goldstein, KULA

Over the past few decades, businesses and brands have come to understand the importance of charitable giving to customer loyalty. Research shows...
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B2B
Finding the Consumer Inside Your B2B Clients

Customer loyalty is arguably more important in business-to-business (B2B) industries than it is in consumer industries. That’s because, in B2B firms, the...
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Spotlight
Introducing decision sciences to consumer brand loyalty

Wise Marketer sponsor Maritz Motivation Solutions, a leading provider of loyalty programs to major companies and brands, has introduced decision sciences to...

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