All posts tagged "spotlight"

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  PointsPay – the perfect festive gift for your loyalty program

  It’s that time of year again when millions of us will be shopping online looking for that ideal gift for family or...

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  SPOTLIGHT: Loyalty Research – Gen Z, Millennials and Beyond

  Marketing isn’t one size fits all. Different generations have different attitudes and behaviors, and brands must adapt to their evolving expectations with...

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  Life Stage vs Generational Marketing Strategies

  When it comes to rewards, an individual’s life stage dictates what drives them. By Jim Valenti, Director of Merchandising & Replenishment & Raul Garcia, Merchandising...

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  Spotlight infographic: The Triple-Effect of Reward Power

  Loyalty marketers understand that the “Golden moment” of reward redemption is one of the most powerful tools at their disposal to build...

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  White Papers

  The Wise Marketer Spotlight Series: Loyalty 3.0 with rDialogue

  Loyalty marketers never stop learning. We’re continually seeking out new best practices, new case studies, new technologies, and new ways of thinking...