The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Cards & Payments

5.7K

Dosh: A lot of cash, a lot of promise.

With $44 million in the bank, card-linked cashback startup, Dosh, now has enough money to play big league ball. By Mike Giambattista...
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Uber’s Visa debit card aims to build driver loyalty

The mechanics of co-branded cards are well known and well-debated in loyalty circles but most everyone who pays attention to these things...
7.7K

The rise of PayPal and what the loyalty industry can learn

Think online shopping and payments, and you most probably think of the stereotypical image of credit card details being entered onto a...
4.9K

ISOs: The New Loyalty Experts

The case for ETA’s loyalty micro-credentialing program By Jeff Mankoff and Neil Axe, ETA CPP In today’s hyper-competitive payment processing marketplace, payment...
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It was a loyalty revolution …

Or, what happens when you get 100 customer loyalty marketers in a room together? By Wise Marketer Staff This past Thursday one...
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Disruption: The relentless drive to remove friction in customer loyalty programs.

Astute watchers of changes in the loyalty marketing world (we include you gentle reader) will have noticed some important developments that are...
3.7K

Check out the “Intelligence of Things Tracker”

We always appreciate the great coverage of Payments.com and count on them to keep us informed on the latest, greatest and craziest...
4.6K

eBay says Adios to payPal, Hello to Ayden

Pioneering online payment site PayPal was once an independent entity. Then eBay bought it for a cool billion and a half dollars...
4.5K

Crypto Down Under

LoyaltyX Encouraged by Favorable Results in Cryptocurrency Tests By Richard Pachter For marketers seeking new ways to incentivize purchases, the siren song...
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Will brands fall for the Blockchain?

As recently as six months ago it seemed like the standard response to any question involving blockchain or any sort of crypto-currency...

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