The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Cards & Payments
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3.4KAre credit card reward programs really in trouble?
Or are they simply a victim of faulty practices? Brian Riley, Director of Credit Advisory Services at Mercator, remains one of our...
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5.3KWhy is Starbucks leading our adoption of mobile payments?
So why does the Starbucks rewards app top the charts for the most used mobile payment apps in the U.S. in 2018*:...
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4.9KMichael Konikoff (of KABN) talks financial ecosystem
One of the best conference events of the year (in my opinion) was held at an unassuming “pub” in Chicago a couple...
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5.0KLoyalty + Card Payments = Revenues
Airlines are starting to follow Starbuck’s lead in combining payments and loyalty to deliver notable benefits to the bottom line. By Phil...
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4.1KIs it the Experience or the Money? Both.
Loyalty is allegedly about the experience. But as when someone says, “It’s not the money, it’s the principle of the thing,” you...
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4.9KVisa brings digital loyalty to Latam & Caribbean banks
This weeks’ announcement that Visa had launched a new, all-digital loyalty platform for its Latin American and Caribbean bank partners could have...
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4.5KPSD2 Prompts Open Banking APIs in EU, then Across the Pond
Driven by consumer desire for more value, the Revised Payment Service Directive (PSD2) forces banks to share their data with third parties....
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3.4KBondar’s first moves portend well for United
Sensible. Aggressive. Creative. That’s how we would describe Luc Bondar’s first moves as the new head of loyalty at United Airlines. On...
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4.0KFirst Goldman Sachs Co-brand Card Likely to Pique Consumer Interest
Mega brand Apple has a consumer credit co-brand with Barclaycard. However, the anticipated Goldman Sachs competitor likely will win both the bank...
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6.4KIndia credit & debit card usage on the rise
The vast potential associated with India’s credit and debit card usage has been well documented for years. How high it can go...
