The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Cards & Payments

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Affinity Federal Credit Union Partners with Augeo FI for Co-branded Credit Card for New York Red Bulls

Naperville, Ill. – (October 28, 2019) – Augeo FI is proud to serve as the loyalty and rewards provider to Affinity Federal...
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Mastercard Acquires SessionM to Broaden its Merchant Loyalty & Marketing Services

PURCHASE, N.Y. – October 22, 2019 – Mastercard (NYSE: MA) today announced it has entered into an agreement to acquire SessionM, a U.S.-based technology company. SessionM’s...
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ZipLine Acquires Gift Card Platform SmartClixx

PORTLAND, Maine — ZipLine, a leading mobile payment and rewards technology platform, announced today that it has acquired SmartClixx, a gift card payment...
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FreedomPay Announces Paradies Lagardère as Latest DecisionPoint Network™ Partner

Global travel retail leader Paradies Lagardère joins FreedomPay’s innovative advertising network to enhance their consumers’ experience. Philadelphia, Pennsylvania September 16, 2019: FreedomPay, the world’s...
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In-Car Payments: Traffic Safety Nightmare or the #BESTTHINGEVER?

There isn’t a person who works in the loyalty space who wouldn’t agree that the advent of mobile payments has universally revolutionized...
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Can Apple Card Live Up to its Hype?

Apple Card is being billed as a game-changer, but we’re not so sure. Monday was a big day for apple-philes with the...
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Executive Interview: Theresa McEndree, Blackhawk Network

Theresa McEndree is VP of Marketing at Blackhawk Network, one of the largest – if not THE largest – provider of gift...
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Loyalty Newswire – February 25, 2019

In loyalty news this week, hospitality takes the major headlines with two different (but very interesting) sets of customer behavior research, and...
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Executive Interview: Michael Grillo of ACI Worldwide

Michael Grillo runs the marketing efforts at ACI Worldwide’s Merchant Solutions area. The fact that ACI Worldwide is so large is a...
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Are credit card reward programs really in trouble?

Or are they simply a victim of faulty practices? Brian Riley, Director of Credit Advisory Services at Mercator, remains one of our...

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