The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Cards & Payments

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Will brands fall for the Blockchain?

As recently as six months ago it seemed like the standard response to any question involving blockchain or any sort of crypto-currency...
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TSYS Announces Agreement to Acquire Cayan

Global payments solutions provider TSYS announced Monday (Dec.18) that it would acquire payments technology company Cayan in a $1.05 billion all-cash deal, according...
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Making your loyalty points work with bitcoin

When cryptocurrencies first made an appearance, they were so far ahead of their time that most people had difficulties to really grasp...
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Russia: Burger King Launches Cryptocurrency

While the Gartner Hype Cycle may declare blockchain and cryptocurrencies at the peak of inflated expectations, there is one business case for...
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UK: Have mobile payments reached critical mass?

After five years or so of marketers waiting patiently for consumers to embrace mobile payments, we may finally be reaching the tipping...
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Amazon takes aim at PayPal

Even before Amazon’s acquisition of grocery retailer Whole Foods rocked both the online and offline worlds with the realization that Amazon was...
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Report: Youngs move away from traditional credit cards

Retailers and department stores are increasingly pushing shoppers to sign up for retail store cards at checkout. These cards not only increase...

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