The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Cards & Payments
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4.0KExecutive Interview: Michael Grillo of ACI Worldwide
Michael Grillo runs the marketing efforts at ACI Worldwide’s Merchant Solutions area. The fact that ACI Worldwide is so large is a...
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3.7KAre credit card reward programs really in trouble?
Or are they simply a victim of faulty practices? Brian Riley, Director of Credit Advisory Services at Mercator, remains one of our...
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5.7KWhy is Starbucks leading our adoption of mobile payments?
So why does the Starbucks rewards app top the charts for the most used mobile payment apps in the U.S. in 2018*:...
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5.2KMichael Konikoff (of KABN) talks financial ecosystem
One of the best conference events of the year (in my opinion) was held at an unassuming “pub” in Chicago a couple...
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5.3KLoyalty + Card Payments = Revenues
Airlines are starting to follow Starbuck’s lead in combining payments and loyalty to deliver notable benefits to the bottom line. By Phil...
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4.5KIs it the Experience or the Money? Both.
Loyalty is allegedly about the experience. But as when someone says, “It’s not the money, it’s the principle of the thing,” you...
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5.4KVisa brings digital loyalty to Latam & Caribbean banks
This weeks’ announcement that Visa had launched a new, all-digital loyalty platform for its Latin American and Caribbean bank partners could have...
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4.9KPSD2 Prompts Open Banking APIs in EU, then Across the Pond
Driven by consumer desire for more value, the Revised Payment Service Directive (PSD2) forces banks to share their data with third parties....
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3.8KBondar’s first moves portend well for United
Sensible. Aggressive. Creative. That’s how we would describe Luc Bondar’s first moves as the new head of loyalty at United Airlines. On...
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4.3KFirst Goldman Sachs Co-brand Card Likely to Pique Consumer Interest
Mega brand Apple has a consumer credit co-brand with Barclaycard. However, the anticipated Goldman Sachs competitor likely will win both the bank...
Recent Posts
Are Vaccines A Shot In The Arm For Retail Recovery?
#145: South African Consumer Loyalty Insights 2021
Loyalty Leaders 2021: Measuring Consumer Expectations Is All That Matters
How CPG Brands Can Win the Battle for DTC Engagement
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#144: Bryan Pearson of LoyaltyOne Former CEO – Short Summary Show
Loyalty Newswire – September 20th, 2021
