The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Cards & Payments

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Why is Starbucks leading our adoption of mobile payments?

So why does the Starbucks rewards app top the charts for the most used mobile payment apps in the U.S. in 2018*:...
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Michael Konikoff (of KABN) talks financial ecosystem

One of the best conference events of the year (in my opinion) was held at an unassuming “pub” in Chicago a couple...
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Loyalty + Card Payments = Revenues

Airlines are starting to follow Starbuck’s lead in combining payments and loyalty to deliver notable benefits to the bottom line. By Phil...
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Is it the Experience or the Money? Both.

Loyalty is allegedly about the experience. But as when someone says, “It’s not the money, it’s the principle of the thing,” you...
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Visa brings digital loyalty to Latam & Caribbean banks

This weeks’ announcement that Visa had launched a new, all-digital loyalty platform for its Latin American and Caribbean bank partners could have...
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PSD2 Prompts Open Banking APIs in EU, then Across the Pond

Driven by consumer desire for more value, the Revised Payment Service Directive (PSD2) forces banks to share their data with third parties....
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Bondar’s first moves portend well for United

Sensible. Aggressive. Creative. That’s how we would describe Luc Bondar’s first moves as the new head of loyalty at United Airlines. On...
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First Goldman Sachs Co-brand Card Likely to Pique Consumer Interest

Mega brand Apple has a consumer credit co-brand with Barclaycard. However, the anticipated Goldman Sachs competitor likely will win both the bank...
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India credit & debit card usage on the rise

The vast potential associated with India’s credit and debit card usage has been well documented for years. How high it can go...
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Can Loyalty Cards Live in a Digital World?

Or are they headed for the dust-bin? Is the Loyalty Card dead in an eco-system now defined by digital experiences? While...

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