The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Cards & Payments
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3.9K1Can Loyalty Cards Live in a Digital World?
Or are they headed for the dust-bin? Is the Loyalty Card dead in an eco-system now defined by digital experiences? While...
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5.5KDosh: A lot of cash, a lot of promise.
With $44 million in the bank, card-linked cashback startup, Dosh, now has enough money to play big league ball. By Mike Giambattista...
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5.0KUber’s Visa debit card aims to build driver loyalty
The mechanics of co-branded cards are well known and well-debated in loyalty circles but most everyone who pays attention to these things...
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7.4KThe rise of PayPal and what the loyalty industry can learn
Think online shopping and payments, and you most probably think of the stereotypical image of credit card details being entered onto a...
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4.7KISOs: The New Loyalty Experts
The case for ETA’s loyalty micro-credentialing program By Jeff Mankoff and Neil Axe, ETA CPP In today’s hyper-competitive payment processing marketplace, payment...
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4.8K1It was a loyalty revolution …
Or, what happens when you get 100 customer loyalty marketers in a room together? By Wise Marketer Staff This past Thursday one...
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4.7KDisruption: The relentless drive to remove friction in customer loyalty programs.
Astute watchers of changes in the loyalty marketing world (we include you gentle reader) will have noticed some important developments that are...
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3.6KCheck out the “Intelligence of Things Tracker”
We always appreciate the great coverage of Payments.com and count on them to keep us informed on the latest, greatest and craziest...
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4.4KeBay says Adios to payPal, Hello to Ayden
Pioneering online payment site PayPal was once an independent entity. Then eBay bought it for a cool billion and a half dollars...
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4.3KCrypto Down Under
LoyaltyX Encouraged by Favorable Results in Cryptocurrency Tests By Richard Pachter For marketers seeking new ways to incentivize purchases, the siren song...
