The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Financial Services
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5.6KAmerican Express Goes for the Rebound
While much marketing news these days focuses on the plight of retailers hoping to reinvent themselves in the digital age, it isn’t...
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7.6KUS: Uh-oh – Consumer Debt Reaches Record High
Nine years after the onset of the Great Recession in 2008, the U.S. economy appears to be chugging along: we’re near full...
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3.9K1Another Canada Divorce: CIBC Quits Loblaws
The one thing you can say about the Canadian loyalty industry is that it’s never boring. Disastrous policy changes, PR snafus, legislative...
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4.5KUS: Bank of America launches premium rewards
About a decade ago, consumer banks experimented with a loyalty strategy called “relationship banking,” built around the concept that banks should reward...
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4.3K1Report: Youngs move away from traditional credit cards
Retailers and department stores are increasingly pushing shoppers to sign up for retail store cards at checkout. These cards not only increase...
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