Zero Party Data

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Organizations, such as Kate Spade, should care about first-party data when thinking about loyal customers.

Using First Party Data To Enhance Customer Experience Within Your Loyalty Program & Beyond

Wise Marketer Staff April 6, 2022

A zero-party data strategy is one of the best ways to collect data points that go beyond the first-party data you can passively collect through forms or purchase data.

Don’t Be a Data Hog: Enrich Your Existing Data

Wise Marketer Staff February 11, 2022

CM Group and Cheetah Digital Finalize Merger, Leverage the Power of Zero-Party Data to Drive Lifetime Value for Customers

Wise Marketer Staff February 11, 2022

Consumers Gave You Their Data, What Will You Give Them?

Wise Marketer Staff January 26, 2022

Zero Party Data is important because it constitutes a direct connection with the customer.

The Role of Zero Party Data in the Future of Loyalty Marketing

Wise Marketer Staff October 26, 2021

Companies like data — they love it — but their relationships with it can be pretty complicated.

Determining Your Best Data Fit: For Engagement, Relevancy, and Sanity

Jenn McMillen October 15, 2021

Richard Jones, CMO of Cheetah Digital, talks about zero-party data, tracking cookies, transparency, and the value exchange for consumers.

Part 2: Zero-Party Data, Tracking Cookies, Transparency, and the Value Exchange for Consumers

Wise Marketer Staff April 3, 2020

Part 1: Data Stewardship and How Loyalty is Playing a Major Role

Wise Marketer Staff March 17, 2020

Cheetah Digital Acquires Wayin, the Global Leader in Zero-Party Data

Wise Marketer Staff August 29, 2019